Event Preview | The "Buy in BRICS" Thematic Matchmaking Event will be held in Shanghai on November 9.

On the afternoon of November 9, on the occasion of the 9th China International Import Expo, the special matchmaking event "BRICS Procurement" will be held at the Primus Hotel Shanghai Hongqiao.

As a special matchmaking event implemented in line with the deployment of the Ministry of Commerce's "Sharing the Big Market · Export to China" series of activities, "BRICS Procurement" aims to build a trade channel to promote the entry of characteristic products from BRICS countries into China, and strive to expand two-way economic and trade exchanges between BRICS countries. The event will set up sessions including special promotion of national featured products, promotion by purchasers and platforms, and supplier-purchaser matchmaking, to build a face-to-face negotiation channel for overseas suppliers and domestic procurement channels.

Time: 14:00-16:30, Monday, November 9, 2026

Venue: Banquet Hall, Primus Hotel Shanghai Hongqiao

Organizer: BRICS Special Economic Zones China Cooperation Center

Supporter: International Trade Center (ITC)

Co-organizer: People's Government of Qiantang District, Hangzhou, Secretariat of BRICS Special Economic Zones China Cooperation Center

Highlights Preview

Highlight 1

Concentrated Exhibition of BRICS Featured Products

One-stop Experience of Multiple Countries' Unique Features

A "BRICS Featured Products" exhibition area is set up in the venue lobby. Suppliers from India, South Africa, Brazil, Thailand, Ethiopia and other countries will bring their products to the site to set up booths. Purchasers can check samples on site, communicate directly, and intuitively experience the style and quality characteristics of featured products from various countries.

Highlight 2

Special Promotion for National Featured Products

Multi-dimensional Interpretation of Product Advantages

Official institutions, exhibition groups and enterprise representatives from BRICS and relevant countries will be invited to introduce the characteristics of advantageous categories, access qualifications, supply chain capabilities and price advantages, and directly respond to the most concerned questions of purchasers.

Highlight 3

Special Sharing of Domestic Channels

Practically Facilitate "Selling into China"

As representatives of offline supermarkets, cross-border e-commerce platforms and Chinese market entry brand service providers, Century Lianhua, Alibaba International and Haicang Technology will share information on platform advantages, product categories, service support and domestic consumer preferences, providing path references for overseas brands to connect with the Chinese market.

Highlight 4

Four Category Matchmaking Zones

On-site Sample Check and Cooperation Negotiation

Four matchmaking zones for food and agricultural products, beauty and personal care, home & cultural creativity, and services are set up on site to accurately match the supply and demand sides by category, where purchasers and suppliers can negotiate on the spot.

Event Registration

This event is open for registration to import traders, supermarket procurement directors, cross-border e-commerce product selection teams, and enterprises that have the intention to purchase products from BRICS countries. Please scan the QR code below to register before 17:00, Friday, November 6. The event organizing team will arrange the matchmaking zones according to your registration information.

Let's meet at the CIIE and share the BRICS opportunities.

See you in Shanghai on November 9!

*This article is sourced from BRICS Special Economic Zones China Cooperation Center

This article is from the WeChat Official Account "Zhejiang Enterprises Overseas Integrated Service Port".