Understand in five pictures: What you need to know about going global to Thailand in 2026

With the in - depth reconstruction of the global industrial chain and the digital wave, Chinese enterprises going global are迎来 a crucial leap from "opportunistic exploration" to "strategic in - depth development". In this process, the Southeast Asian market, with its geographical advantages and policy potential, has become an important direction for Chinese enterprises to expand overseas. As a core member of the RCEP and a key point of the "Belt and Road Initiative", Thailand, with its strategic location, vibrant consumer market, and policy support system, is attracting more and more Chinese enterprises to regard it as a "springboard for going global" to radiate the ASEAN and even the global market.
 
We have noticed that going global for enterprises is not only an extension of geographical location but also a comprehensive test of strategic vision, operational capabilities, and the depth of localization. Therefore, we have launched a brand - new "Illustrated Guide to Going Global" column, focusing on popular global investment destinations, sorting out key information to help enterprises quickly seize market opportunities, identify potential risks, and understand policy trends. Each issue focuses on a region, using a few pictures and a few minutes to help you get a head start in seeing trends and finding the right path.
 
In the first issue, we turn our attention to Thailand. From analyzing the characteristics of the consumer market and policy dividends to warning about industry opportunities and challenges, we will use five pictures to help you systematically understand the key points of deploying in Thailand in 2026. In the future, we will also continue to track hot regions for going global and accompany enterprises to move forward steadily in globalization.

*The content is referenced from the "Report on the High - quality Development of Chinese Enterprises Going Global (Thailand Edition)" released by the Industrial Think - tank and Case Center of the School of Management of Zhejiang University and the Thailand Center of Zhejiang University (under preparation).
*The information and views contained in this article do not constitute any investment advice and are for reference only.

This article is from the WeChat official account "Comprehensive Service Port for Zhejiang Enterprises Going Global", author: Zhejiang Enterprises Going Global.