Overseas Business Opportunities | Jinhua fruit brand "Zhicheng Fruit Industry" plans export business to Russia and seeks partners

Against the backdrop of increasingly close economic and trade exchanges between China and Russia, the Russian fruit market presents certain demand space, offering new development possibilities for Chinese fruit enterprises.

From the current situation, the domestic fruit production in Russia is limited, and it needs to import a considerable quantity of common varieties such as apples, citrus fruits, and pears every year, which provides a market foundation for China's fruit exports. Meanwhile, the two countries have implemented some facilitation measures in agricultural product trade, and the logistics channels are gradually being improved. All these have created favorable conditions for fruit exports. In response to this market opportunity, Zhicheng Fruit Industry plans to leverage its domestic supply chain advantages, gradually expand its fruit export business to Russia, and seek relevant partners.

【Company Name】

Jinhua Zhicheng Fruit Industry Co., Ltd.

【Company Introduction】

The company was established in 2018 and is a full - chain fruit brand with business covering direct procurement from fruit production areas, processing and wholesale, supply chain management, and retail terminals.

Currently, it has opened three direct - operated stores, accumulated a certain community customer base and operational experience, and gradually built a comprehensive operation system covering origin procurement, wholesale distribution, and terminal retail. The company has established direct procurement cooperation with multiple domestic fruit production areas and has business channels in the primary wholesale market, with the ability from the source to sales. On this basis, Zhicheng Fruit Industry is actively exploring overseas market opportunities, paying attention to the fruit import demand in Russia. It hopes to rely on the existing supply chain foundation, gradually carry out export business, and jointly expand the market with partners in relevant fields.

【Overseas Business Plan】

Zhicheng Fruit Industry's overseas business is still in the planning stage. Its vision is to transform from a community service provider into a specialty fruit supplier targeting overseas markets (especially Russia and the Commonwealth of Independent States countries).

The company plans to rely on the direct procurement channels established with high - quality domestic production areas (such as Shaanxi apples and Jiangxi citrus fruits), grade, process, and package the products according to the standards of the target market, and achieve bulk exports. At the same time, it will transform its domestic C - end brand experience into a reliable supply chain brand for B - end customers, providing stable quality and delivery guarantees.

The company's short - term goal is to "quickly start and achieve sales", complete the export of the first batch of products as soon as possible, recover the payment, verify the market, test the market reaction through mature channels such as mainstream Russian e - commerce platforms, and ensure compliant customs clearance. The long - term goal is to "deeply cultivate channels and establish a brand" and build a stable sales network. The specific paths include direct connection with large - scale Russian chain retailers, cooperation with local deep - processing enterprises, and participation in exhibitions.

【Cooperation Needs/ Business Opportunities】

Business Needs

Connect with compliant logistics and customs declaration enterprises with cross - border experience in agricultural products to ensure a smooth export process;

Seek cooperation with foreign trade companies or wholesalers familiar with the Russian market and having a stable sales network to penetrate the local market system;

Hope to contact large - scale Russian local chain retailers or cooperate with deep - processing enterprises such as juice and dried fruit manufacturers to expand sales channels and increase product added value.

Cooperation Opportunities

For potential partners, Zhicheng Fruit Industry can provide:

Direct procurement channels in multiple high - quality domestic fruit production areas, which can guarantee the quality and supply of exported products;

Based on C - end operation experience, it can quickly adjust product specifications, packaging, and marketing strategies according to market feedback;

It is committed to building a reliable supply chain brand and providing long - term value for overseas partners.

【Contact Information】

Sun Cheng  13175508678

This article is from the WeChat official account “Hangzhou Qiantang Enterprise Overseas Service Base”, author: Zhejiang Enterprises Going Global.