The industrial exchange and matchmaking event themed "Spark Digital Trade with Imagination, Endow the Future with Culture — Jointly Build a New Ecosy

On the afternoon of September 23, as an important supporting industrial event of the 5th Global Digital Trade Expo, the industrial exchange and docking event themed "Ignite Digital Trade, Empower the Future with Culture - Jointly Build a New Digital Culture Ecosystem" was successfully held in Hall 8 (Digital and Intelligent Cultural & Entertainment Hall) of Hangzhou Grand Convention and Exhibition Center.

With "going global" as the core theme, this event focuses on new business forms, new scenarios, new trade patterns and new cooperation modes. It is hosted by the Organizing Committee of the Global Digital Trade Expo and undertaken by the Department of Commerce of Zhejiang Province.

This event is a key practice to implement the national strategic deployment of building a culturally strong country, promote the global expansion of Zhejiang's digital cultural industry, and help the "new three cultural core products" tap into the international market. It aims to support domestic brands to go global and realize two-way empowerment of cultural trade. More than 250 attendees including Gao Yingzhong, Vice Chairman of Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, Ge Yongmei, Member of the Leading Party Members' Group and Vice President of CCPIT Zhejiang Council, as well as authoritative experts in the digital culture field, leading entrepreneurs and heads of industry organizations, gathered to promote the high-quality development of digital cultural trade. Taking industry boundary expansion, joint base construction, achievement release, themed sharing and industrial docking as key measures, all participants jointly explored new paths for Chinese digital culture to expand to the global market.

Phantom Link - New Cooperation Ecosystem: Jointly Build a Global-oriented Industrial Matrix

The Digital Cultural Trade Special Committee of the Global Digital Trade Expo links with industry associations, industrial cooperation zones and scientific research institutes, and innovatively builds a full-chain cooperation system covering nine segmented tracks: online literature, digital animation, digital film and television, digital audio-visual, e-sports, digital immersive cultural tourism, digital new consumption, digital live streaming, and digital cultural creativity, to help expand the industry's influence.

In alignment with the national "15th Five-Year Plan" digital culture development strategic layout, we will continue to improve the full-chain service system for cultural products to go global, and commit to joint base construction. The event witnessed the joint construction results of national cultural export bases including China (Zhejiang) Film and Television Industry International Cooperation Zone, Zhejiang Digital Culture International Cooperation Zone, Xiamen Area of China (Fujian) Pilot Free Trade Zone, Fuxingcheng Internet Information Industrial Park in Haikou City, Hainan Province, and Sino-Singapore Tianjin Eco-City in Tianjin, gathering cross-regional industrial resources, opening up the global expansion chain, and promoting the high-quality coordinated development of cultural trade and digital trade.

Phantom Innovation - New Achievement Benchmark: Set Industry-leading Paradigms

Gu Xiaoyu, the digital press officer of the Digital Trade Expo and virtual host of Zhejiang TV, made a surprise appearance as the special invited achievement release officer of the event, releasing three major series of key achievement matrices in the digital culture sector:

In terms of innovative achievements, a number of national key projects and typical cases were unveiled on site, including the "New Three Cultural Products" global expansion service platform of Zhongnan Cartoon, the Global AI Digital Product Trade Comprehensive Pilot Zone of Zhejiang Publishing United Group, the "Agent + One-code Pass" cultural tourism digital solution of West Lake in Hangzhou, and the "AI + Variety Show XR Large Cultural and Entertainment Space" jointly developed by Zhejiang TV and the Innovation Research Institute of China Mobile (Zhejiang).

In terms of industry standards, two heavyweight achievements, the White Paper on the International Standard System of Digital Art and the Digital Culture Shared Element Atlas of Zhejiang Pilot Free Trade Zone, made their global debut.

In terms of technical services, the event launched the Zhejiang Micro-drama Global Expansion Comprehensive Service Platform and the Juquanbao Micro-drama Global Expansion Collaborative Service, the AIGC Content Rights Protection Service jointly developed by Zhejiang Big Data Trading Center and China Copyright Service Co., Ltd., as well as the first batch of key "AI + Culture" model BOC "Moke", which consolidates the development foundation of digital cultural trade through standard guidance and technical empowerment.

Phantom Origin · Phantom Scenario - New Scenario Application: Build a Solid Core Foundation for Global Expansion

In the themed sharing session, eight industry leaders including Li Jianhua, Chairman of Wensli Silk, Ma Yongli, General Manager of Migu Digital Media, Wu Jia, Chairman of Zhongnan Cartoon, Bao Guohong, Deputy President of Agricultural Bank of China Hangzhou Branch, Wu Yang, General Manager of Tongyuan Culture, Yu Yi, Vice President of Huace Holdings, Yu Zhen, Professor of China Academy of Art, and Chen Youyou, President of Hangzhou E-sports, were invited to share their insights. Focusing on the themes of global expansion of historically classic industries, audio-visual online literature, digital animation, digital services, children's publishing, digital film and television, digital cultural tourism, and e-sports, they shared practical cases and breakthrough ideas, addressed the pain points faced by content enterprises in their global expansion such as cultural differences and limited channels, and provided enterprises with sustainable global expansion development ideas and referable global expansion methodologies from the content source.

The event also focuses on industrial docking. Jointly with the AI Center of China Academy of Art, it set up a themed immersive experience zone and a one-on-one precise negotiation zone at the Digital Trade Expo site, gathering full-chain resources of content, technology, platform and services, carrying out supply-demand matching around IP authorization, channel global expansion and other directions, to build a practical platform for face-to-face exchange and cooperation for entities in the upstream and downstream of the industrial chain.

This event unites industrial consensus through achievement release, opens up the global expansion chain through precise docking, effectively promotes the two-way mutual promotion of cultural trade, and injects practical impetus for Zhejiang's digital cultural industry to sail to the global market and jointly build a new digital culture ecosystem.

Source: Office of the Organizing Committee of the Global Digital Trade Expo