Digital Trade Expo Event Preview | 2026 Zhejiang Provincial New Consumption Innovation Competition Resource Matching Meeting is about to launch

From September 19 to 21, the 2026 Zhejiang New Consumption Innovation Competition Resource Matching Conference, co-hosted by the Department of Commerce of Zhejiang Province, the Department of Economy and Information Technology of Zhejiang Province, the Department of Civil Affairs of Zhejiang Province, the Department of Culture, Radio, Television and Tourism of Zhejiang Province, and the Market Regulation Administration of Zhejiang Province, will be held at Hanggang Park, Gongshu District, Hangzhou.

This event is a supporting sub-forum of the 5th Global Digital Trade Expo, themed "Digital Trade Leads, New Offerings in Zhejiang", and builds a "1+3+1" event framework, namely one provincial-level resource matching conference, three closed-door meetings, and one new consumption innovation market. Meanwhile, the "Future AI Life Experience Exhibition" and "Product Selection Center" are set up to connect multi-party resources including governments, enterprises, platforms and capitals, and create a provincial-level new consumption ecosystem empowerment grand event.

Provincial-level Resource Matching Conference

Event Time

Morning of September 20

Event Venue

Blast Furnace Release Center, Hanggang Park, Gongshu District, Hangzhou

Event Agenda

Leadership Address

Leaders of Gongshu District deliver a welcome speech.

Policy Release

The Department of Commerce of Zhejiang Province releases *Several Measures on Accelerating the Development of "Artificial Intelligence + Consumption"*.

Financial Empowerment

Release the action plan of Industrial and Commercial Bank of China to empower new consumption innovation, and hold the intentional credit granting signing ceremony.

Keynote Interpretation

*New Consumption Transformation Driven by AI and Digital Ecology: From Business Model Innovation to New Quality Productivity of the Industry*.

List Release

Release the award list of new consumption leading enterprises of 2026 Zhejiang New Consumption Innovation Competition.

Keynote Speech

*AI Revitalizes a Better Life — Tmall × Alibaba Cloud Qwen Co-build New Standards for AI Home Appliance and Home Consumption*.

List Release

Release the list of new consumption growth enterprises and new consumption potential enterprises.

Enterprise Exchange

Representatives of new consumption leading enterprises share the brand growth path, technical application breakthroughs and market implementation experience in the exploration of new consumption innovation.

(The actual agenda is subject to on-site arrangement)

"New Offerings in Zhejiang" New Consumption Innovation Market

Market Hours

September 19 to 21, 10:00-20:00 daily

Market Location

Central Outdoor Lawn of Hanggang Park

The "New Consumption Innovation Market of 'New Offerings in Zhejiang'" sets up 7 characteristic sections including AI for New Trends, Domestic Fashion New Releases, Premium Goods Collection, Zhejiang Flavor Exploration, Pet-friendly New, Time-honored Brand Revitalization, and Outdoor Innovation, which intensively display immersive life scenarios such as AI tech products, original IP domestic goods, trendy handmade works, digital retail, human-pet friendly facilities and urban camping.

Two Characteristic Zones

The "Future AI Life Experience Zone" builds three real-scene spaces of smart home, virtual-reality integration and ecological collaboration, allowing visitors to intuitively experience the brand-new scenarios where AI technology reshapes future life.

The "Product Selection Center" focuses on achievement transformation, intensively displays high-quality award-winning products of this competition, and simultaneously provides services of investment and financing, channel docking and policy consultation, to get through the "last kilometer" for innovative achievements to go from the "competition field" to the "market".

From the afternoon of September 20 to 21, we will hold three closed-door seminars simultaneously, carrying out small-scale, high-density resource docking activities around the fields of IP economy, artificial intelligence, and the integrated development of culture, tourism, sports and commerce.

Source: Zhejiang Commerce