The 2026 "Young Critics Day" event was held in Hangzhou, where representatives from academic circles and the industry jointly discussed the overseas

From August 23 to 24, the 2026 Young Critics Day — the "New Three Cultural Products" Going Global event was held by the Qingshan Lake in Lin'an District, Hangzhou. Nearly 100 experts, scholars and industry representatives from universities, research institutes and cultural enterprises across the country discussed the opportunities, paths and challenges of the "New Three Cultural Products" represented by online literature, online dramas (micro short dramas) and online games going global.

The event was co-hosted by Hangzhou Federation of Literary and Art Circles, *Journal of Hangzhou Normal University (Social Science Edition)*, and the research group of the major National Social Science Fund project "Research on the Global Communication and Influence of Chinese Online Literature", undertaken by Hangzhou Literary and Art Critics Association and Institute of Cultural and Creative Industries of Hangzhou Normal University, and co-organized by Zhejiang University Press, Hangzhou Press, Lin'an District Federation of Literary and Art Circles of Hangzhou, and Jiande District Federation of Literary and Art Circles of Hangzhou.

"Young Critics Day" is a branded literary criticism event built by Hangzhou Federation of Literary and Art Circles and Hangzhou Literary and Art Critics Association for many years, with the purpose of discovering young talents and helping young people grow. This year's event focuses on the "New Three Cultural Products" going global, and sets up sections including opening ceremony, keynote speeches, youth exchange session, book editor-reader exchange, and new book seminar.

He Huanrong, Member of the Standing Committee of Lin'an District Party Committee and Minister of the Publicity Department

The opening ceremony on the morning of 23rd was hosted by Xu Weijun, Member of the Party Leadership Group of Hangzhou Federation of Literary and Art Circles. In his speech, He Huanrong, Member of the Standing Committee of Lin'an District Party Committee and Minister of the Publicity Department, said that Lin'an, as the birthplace of Wuyue culture, has profound cultural heritage and digital industry scenarios. The local area is relying on the cultural resources of Wuyue to promote the implementation of the "New Three Cultural Products". He proposed that it is necessary to seize the opportunity of cultural going global, join hands with the youth forces from the academic and industrial circles, and explore the paths for high-quality development and high-level global expansion of the "New Three Cultural Products". Chen Lizhen, Member of the Party Committee and Vice President of Hangzhou Normal University, and Editor-in-Chief of *Journal of Hangzhou Normal University (Social Science Edition)*, said that the journal has set up a special column of "New Media Literary and Art Research" to gather experts and scholars from all over the country to discuss the cutting-edge issues of the "New Three Cultural Products" going global, so as to provide academic support for discipline construction and journal development.

Xia Fen, Secretary of the Party Leadership Group and Executive Vice Chairman of Hangzhou Federation of Literary and Art Circles

Xia Fen, Secretary of the Party Leadership Group and Executive Vice Chairman of Hangzhou Federation of Literary and Art Circles, delivered a speech on behalf of the organizers. She said that cultural going global is not just a simple export of products, but also requires the synchronous follow-up of theoretical criticism forces to respond to practical problems such as narrative construction and value transmission in cross-cultural communication, which is exactly the original intention of the city's Federation of Literary and Art Circles to hold this event. The city's Federation of Literary and Art Circles will continue to strengthen the team of young literary and art critics, support young talents to play a key role in major literary and art seminars and key research projects, and respond to practical topics in cultural going global from a youth perspective.

The keynote speech session was hosted by Xia Lie, Professor of Hangzhou Normal University and Chairman of Hangzhou Literary and Art Critics Association. Peng Kuan, Deputy Secretary-General of China Literary and Art Critics Association and Deputy Director of the Literary and Art Criticism Center of China Federation of Literary and Art Circles, pointed out that Chinese online literature and art represented by the "New Three Products" has entered a new stage of development, moving towards the combination of international communication and local adaptation at the communication level, and highlighting the characteristics of Chinese aesthetics at the aesthetic level. It is necessary to adhere to cultural subjectivity in global expression, and also recognize that cultural subjectivity must grow and be consolidated in the exchange and mutual learning of civilizations.

Peng Kuan, Deputy Secretary-General of China Literary and Art Critics Association and Deputy Director of the Literary and Art Criticism Center of China Federation of Literary and Art Circles

Fan Zhou, Dean of Beijing Jinghe Cultural Tourism Development Research Institute and Honorary Dean of the School of Culture and Creativity and Media of Hangzhou Normal University, believes that the "New Three Cultural Products" going global is not an accidental export of several products, but a profound change in communication methods. Cultural communication is changing from the one-way acceptance mode of "display-watch" to the two-way interaction mode of "participation-sharing". He explained the path of "self-shaping" from three dimensions: the transfer of discourse subject, the innovation of narrative mode, and the reconstruction of communication mechanism, and put forward three key questions that need to be answered: multi-party co-creation and cultural subjectivity, communication efficiency and cultural depth, market success and value guidance.

Tang Zhesheng, Distinguished Professor of Soochow University, put forward "five pursuits for the 'New Three Cultural Products' going global" from five levels: core ideology, wonderful stories, adaptation premises, regional cognition, and communication platforms, emphasizing that the differences between the European, American, East Asian and Southeast Asian markets determine that a regional cognitive framework must be established for global expansion.

Tang Zhesheng, Professor of Soochow University

Yuan Rui, online writer, member of the National Committee of China Writers Association and Professor of Chongqing Technology and Business University, sorted out four types of overseas communication risks: translation distortion, single algorithm push, out-of-context interpretation of value differences, and secondary public opinion of fan communities, and suggested establishing a graded risk evaluation standard and a closed-loop resolution mechanism with multi-subject collaboration.

Wang Xiaoying, Professor of the School of Arts of Jinan University, pointed out that the global expansion of online literature has been upgraded from "text output" to "industrialized content supply chain output", forming a large-scale content production mode. At the same time, she reminded to be alert to the problem of excessive consumption of users' attention caused by addictive product design, and advocate the good use of technology.

Subsequently, Tian Zhiguo, Deputy Chief Editor of Yuewen Group, Yu Yi, Vice President of Huace Holdings, Chen Difei, Chief Editor of Migu Digital Media Co., Ltd., Hu Chaoqing, Vice President and Chief Editor of Rongliang Short Drama, delivered speeches as enterprise representatives, introducing the front-line practices and challenges of global expansion from the perspectives of multilingual global expansion and overseas original ecology, international distribution of film and television content and global IP operation, platform technology empowerment and channel construction, and localized production of micro short dramas.

Tian Zhiguo, Deputy Chief Editor of Yuewen Group

On the afternoon of 23rd, the "New Three Cultural Products" Going Global Youth Exchange Session was held. The first half was hosted by Wang Ying, Lecturer of Communication University of Zhejiang, and commented by Zhang Xueqian, Associate Professor of Soochow University. The second half was hosted by Zhou Min, Associate Professor of Hangzhou Normal University, and commented by Guo Jinghua, Distinguished Professor of the School of Foreign Languages of Hangzhou Normal University. The research topics cover overseas translation and introduction of online literature, cross-cultural narrative and localized adaptation of micro short dramas, cultural symbol expression of online games, overseas audience acceptance and platform algorithm mechanism, global expansion policies and copyright practices, etc. At the same time, the *West Lake Literary Criticism* reader-author-editor interactive exchange event was held, hosted by Xia Qiang, Vice Chairman and Secretary-General of Hangzhou Literary and Art Critics Association. Representatives of editors, authors and readers from inside and outside Zhejiang Province exchanged views on improving book quality, optimizing the style of critical writing and cultivating young authors.

*West Lake Literary Criticism* reader-author-editor interactive exchange event

On the morning of 24th, the special seminar on *Zhejiang Code of the "New Three Cultural Products" Going Global — Interviews on Online Literature, Online Dramas and Online Games* was held. The book is edited by Xia Lie and published by Zhejiang Literature & Art Publishing House. It discusses the global expansion paths, practical challenges and international communication experiences with more than 20 representative practitioners in the field of the "New Three Cultural Products" through interview and dialogue.

*Zhejiang Code of the "New Three Cultural Products" Going Global — Interviews on Online Literature, Online Dramas and Online Games*

This book is a project supported by Zhejiang Provincial Cultural and Art Development Fund and Hangzhou Literary and Art Excellence Support Program, and it is also the first thematic publication in Zhejiang named after the "New Three Cultural Products" going global. The seminar was hosted by He Mingyan, Head of the Department of Film and Television Arts of Hangzhou Normal University. Yu Wenjun, President of Zhejiang Literature & Art Publishing House, delivered a speech. The chief editor Xia Lie introduced the planning and writing process, and Tang Hupo, the interviewed representative and founder of Hangzhou Xili Quanming Film and Television Culture Co., Ltd., shared the front-line experience of global expansion.

Xia Lie

Experts including Peng Kuan, Shen Yong, Tang Zhesheng, Guo Jinghua and Yuan Rui discussed the digital culture going global, industrial integration and international communication strategies. Peng Kuan believes that the value of this book is not only to record a number of figures, but also to enter the scene of the times through these figures, and put the theoretical propositions into the experience of specific practitioners. Starting from Xia Lie's work, Shen Yong believes that chief editor Xia Lie has responded quickly, gone deep and promoted practically on the topic of the "New Three Cultural Products", which reflects the acumen of scholars and the executive ability of practitioners.

The relevant person in charge of Hangzhou Federation of Literary and Art Circles said that they will continue to run the "Young Critics Day" brand event well, promote young critics to get close to the industrial scene and face practical problems directly, so that theoretical results can feed back the high-quality creation and global communication of the "New Three Cultural Products", and provide support for Hangzhou to build a new highland for high-quality development and a leading place for global expansion of the "New Three Cultural Products".

Article source: Tide News