The promotional event themed "Games Without Borders · Meet in Zhejiang" is about to make its debut at Gamescom 2026.

From August 26 to 28, 2026, the themed promotion event "Games Without Borders · Meet in Zhejiang" organized by the Publicity Department of Zhejiang Provincial Committee will be officially held during the Gamescom in Cologne, Germany. This is an important measure for Zhejiang Province to promote high-quality global expansion of the gaming industry and deepen the international communication of the "new three cultural products", as well as a concentrated debut of Zhejiang's gaming industry cluster stepping onto the global stage.

Taking Games as the Bridge, Tell Zhejiang's Stories to the World

Zhejiang is the birthplace of the phenomenal domestic game *Black Myth: Wukong*, as well as an important inheritance site of fine traditional Chinese culture and a highland of the digital cultural industry. With the theme of "Games Without Borders · Meet in Zhejiang", this promotion event brings together more than ten leading cultural and technological enterprises in Zhejiang including NetEase, Dianhun Network, Haotang Technology, Hengdian Pictures, BOC Pictures, Huace Film & TV, Zhongnan Cartoon, Sparkly Key Animation, Digital Octopus Technology, Lingban Technology, Zhu Bingren Copper Art and others, to showcase high-quality games of diverse genres including Chinese-style narrative, independent creativity, artistic interaction, as well as cutting-edge achievements such as digital cultural and creative products, virtual production, AR smart hardware, presenting the unique charm of the integration of digital technology and Jiangnan culture to global industry peers and players.

It is worth mentioning that enterprises from the Animation Festival Base of Hangzhou High-tech Zone (Binjiang) will also appear in a group form. Representative enterprises from the base including Hangzhou Xingfan Advertising Media Co., Ltd., Guhaowan Interactive Technology (Hangzhou) Co., Ltd., Hangzhou Zhangdong Technology Co., Ltd., Hangzhou Tanzhi Universe Technology Co., Ltd. will bring their respective high-quality works to the event. The collective appearance of the four enterprises fully demonstrates the cluster strength of the Binjiang Animation Festival Base in high-quality game R&D, independent creativity incubation, IP adaptation and operation and other aspects.

Presenting Diverse Content in Concentrated Form, Showing the "Game +" Cross-border Ecosystem

During the event, NetEase will appear with works such as *Starry Sky, Sunny Day* and *Justice Online*, among which *Starry Sky, Sunny Day* deeply integrates Zhejiang cultural symbols such as West Lake, Wuzhen, the Legend of the White Snake into game scenes and narratives, building a cultural identity channel for international audiences; *Justice Online* focuses on intangible cultural heritage elements such as West Lake silk umbrella and Taishun firework puppet, building a Zhejiang-style Song Dynasty charm prop system; as a local Chinese-style competitive IP in Hangzhou, *Dream Three Kingdoms* from Dianhun Network was once selected as an e-sports event of the Asian Games, showing the competitive expression of Three Kingdoms culture; *The Resisters* from Haotang Technology fills the gap in the international market of Asian anti-war themed single-player games with immersive cinematic narrative.

In the field of film and television integration, Huace Film & TV brings the historical masterpiece *The Age of Great Peace*, which takes the Wu and Yue regimes submitting to the Song Dynasty as the main line to spread the historical spirit of China at home and abroad; BOC Pictures showcases full real-time virtual production technology, covering virtual shooting, real-time motion capture and interaction; Zhongnan Cartoon launches AI manhua drama works such as *Apocalypse of the West* and the "Zhongnan Tika" AI animation Chinese learning platform, exploring the new form of "animation IP + functional game + language education"; Sparkly Key Animation appears with the surrounding videos of the classic Chinese animation *The Legend of Qin*; Digital Octopus Technology brings the MR mixed reality immersive interactive project *Pandas Travel Around the World*.

Game Science (Youke Interactive) will appear with its heavyweight IP, showcasing the "Riding Lu Fan" art installation themed on *Black Myth: Zhong Kui*, as well as a number of high-precision collectible figure series of *Black Myth: Wukong*, including classic characters such as Zhu Bajie, Guangzhi, Wraith, The Destined One and Yaksha King Yanhuo, restoring the aesthetics of Oriental mythology with extreme craftsmanship, bringing a dual feast of vision and collection for global players.

In addition, Lingban Technology will display AR smart glasses on site, presenting the immersive cross-border travel experience of virtual and real interaction; Zhu Bingren, the inheritor of national intangible cultural heritage copper carving craftsmanship, will also exhibit the "Great Victory in Hand" Ruyi Golden Cudgel set, which skillfully integrates the cultural symbols of *Journey to the West* with traditional copper carving craftsmanship, showing the innovative transformation path of "game + culture".

In addition to the concentrated promotion of digital content, an immersive intangible cultural heritage experience area will also be set up at the event site, where guests at home and abroad can personally participate in the interaction of traditional skills such as arrow pot throwing, rubbing, calligraphy writing with brush, and feel the Oriental life aesthetics between brush and ink and traditional skills.

During the 3-day exhibition, the themed promotion conference of "Games Without Borders · Meet in Zhejiang" will be held. Key Zhejiang enterprises will hold special promotion sessions for global partners, and carry out round-table dialogues simultaneously to conduct in-depth discussions focusing on topics such as game global expansion, cultural communication, cross-industry integration.

Games have no borders, we meet in Zhejiang. From August 26 to 28, during the Gamescom, Zhejiang sends a sincere invitation to the whole world — taking games as the medium and culture as the bond, to meet this digital cultural appointment across mountains and seas.

Source: China.com