The "Let Creation Go Beyond Imagination" Ecosystem Conference was held in Hangzhou, and Zhejiang Province released its key micro-short drama project

On September 25, as one of the supporting events of the 5th Global Digital Trade Expo, the "Let Creation Go Beyond Imagination" Ecological Innovation Conference, co-hosted by Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism and Rongliang Short Drama, kicked off at Hangzhou Grand Convention and Exhibition Center. The event gathered more than 200 government representatives, academic experts and industry leaders, where the government and enterprises joined hands to build a new ecosystem for the AI micro-short drama industry.

Conference Scene

As the core overseas export track of Zhejiang's cultural "New Three Products", micro-short drama is a benchmark business format for the in-depth integration of culture and technology, and it is also the core growth point for the iterative upgrading of Zhejiang's digital cultural trade. Since the beginning of this year, Zhejiang's micro-short drama industry has maintained steady progress with outstanding highlights, delivering impressive results in fields such as high-quality creation, industry leadership, global overseas expansion, and AI empowerment.

"Drama Witnesses Mountains and Rivers" Plan — Launch of the High-quality Micro-short Drama Creation Plan

"Zhejiang has a solid industrial foundation, sound ecosystem and prominent advantages in the micro-short drama sector," said Lv Weigang, Member of the Leading Party Members' Group and Deputy Director-General of Zhejiang Provincial Department of Culture and Tourism in his address. Zhejiang will continue to cultivate the integrated track of AI + micro-short drama with a more open attitude, more practical measures, higher-quality services and a more complete ecosystem, constantly improve the whole-chain system covering industrial cultivation, high-quality creation, digital intelligent empowerment and global overseas expansion, and strive to build a benchmark industry and demonstration model for the in-depth integration of "culture + technology" across the country.

"Rongliang Short Drama opens its core capabilities including script approval, distribution review and overseas channels to small and medium-sized creators, realizing the connection with policies at the top, creators at the bottom, content on the left and global distribution on the right, which truly enables the industrial ecosystem to operate effectively," Qu Bo, Second-Class Inspector of Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism introduced in his address. Hangzhou has laid out micro-short drama as an important track of the cultural "New Three Products". Xihu District released the "Action Plan for the Development of AI Film and Television Industry" this month, and launched the brand-new "AI Film and Television Valley" and West Lake Intelligent Computing Aggregation Platform. Shangcheng District issued the province's first "Ten Golden Policies" for the AIGC audio-visual industry, and set up a 500 million-yuan industrial fund. Yuhang District and Binjiang District have also laid out the audio-visual cultural and creative track relying on the advantages of the digital industry, and a multi-point linked development pattern has taken shape across Hangzhou.

"Micro-short drama is no longer a niche entertainment track, but a core strategic track for the cultural 'New Three Products' to go global," Chen Yunfeng, Founder and CEO of Rongliang Short Drama, put forward three major industry expectations in his address: First, empower the whole chain with AI, so that technology can reduce costs, improve efficiency, and liberate creators from repetitive labor; Second, improve the quality of in-depth high-quality works, get rid of the involution of traffic, so that micro-short dramas are "short" in light form rather than small in value; Third, achieve global breakthrough, move from content export to value export and cultural export, and make Chinese micro-short dramas a new window for the world to understand China.

Zhejiang Provincial "15th Five-Year Plan" Key Micro-short Drama Project Library (First Batch) Released

Zhejiang Provincial Department of Culture and Tourism officially released the Zhejiang Provincial "15th Five-Year Plan" Key Micro-short Drama Project Library (First Batch) at the conference, which guides the creation of micro-short dramas across the province to develop in the direction of mainstreaming, high-quality development, digital intelligence, industrialization and internationalization through provincial overall planning and key support.

Liu Yankun Delivered a Keynote Speech at the Conference

At the event, Liu Yankun, Business Director of the Video Ecosystem Business Group of CCTV.com from China Media Group, Xia Lie, Dean of the Institute of Cultural and Creative Industries of Hangzhou Normal University and Vice Dean of the Internet Literature Research Institute of China Writers Association, Wang Yurong, Party Branch Secretary of China Online Writers Village and Deputy Secretary of Hangzhou Municipal Internet Literature Industry Working Committee of the Communist Youth League, Sun Chenxi, Partner of Shanghai Zhiling Xinjing Technology Co., Ltd., Chief Operating Officer of Neowow Community Ecosystem and Douyin AIGC Signed Director, as well as other scholars, experts and creator representatives from relevant institutions, delivered keynote speeches on dimensions including mainstream media practice, new mass literature and art, IP transformation, and AIGC technology integration, analyzed the innovative path of the integration of AI and micro-short dramas, and studied and judged the opportunities and challenges of the industry.

"Shangyuan Huan · Song" Released

At the conference, four benchmark high-quality projects covering diverse themes were released intensively, including: "Shangyuan Huan · Song" which restores intangible cultural heritage of Song Dynasty style relying on AIGC, promotes the digital translation and youthful expression of traditional culture; "Almost 100 Years Old" which is based on the real public welfare event in Chaishan Island, Zhoushan, exploring the empowerment of micro-short dramas for public welfare communication and humanistic care; "Stand Straight, Guys" which is a micro-short drama themed on the 30th anniversary of work support for Xinjiang, conveying the spirit of the times with real power; "Marco Polo's Adventure" which is the first Sino-Italian co-produced AIGC micro-short drama, building an audio-visual bridge for mutual learning of Silk Road civilizations.

Cultural and Tourism Integrated Series IP Launched

In addition, a number of industrial cooperation agreements were reached at the conference: China Guangshi Asset Management Co., Ltd. of China Media Group signed a strategic cooperation agreement on computing power ecology with Beijing Yakang Wanwei Information Technology Co., Ltd.; Rongliang Short Drama, in conjunction with Communication University of Zhejiang, Hangzhou Normal University, Zhejiang Sci-Tech University, and Tourism College of Zhejiang, launched the AIGC talent cultivation plan; the cultural and tourism integrated series IP "Mountain and Sea Secret Realm" was launched simultaneously, taking "Classic of Mountains and Seas" as the cultural theme to link cultural and tourism resources in multiple regions, and promote the creative transformation of Chinese classic cultural IP. (All pictures in this article are provided by the event organizer)

The article is sourced from Tide News