Understand in five pictures: What you need to know about consumer product exports in 2026

As China's manufacturing system becomes increasingly sophisticated and digital technology penetrates deeper, Chinese enterprises are moving from "product export" to a new stage of "brand globalization" in their overseas expansion. As the most end - market - oriented track in the overseas expansion model, consumer goods going global is accelerating the upgrade from "price - performance competition" to "brand value competition" by relying on a well - established supply chain system, digital operation capabilities, and diversified channel layouts.

Against this backdrop, this "Visual Guide to Going Global" will focus on the core tracks in the globalization process of Chinese enterprises, sorting out key trends and strategic paths. This time, we will turn our attention to consumer goods going global - from the track landscape, core product categories to channel evolution. With just a few pictures and a few minutes, we'll help you quickly grasp the core logic of Chinese brands going global.

*The content is referenced from the "Guide to Foreign Investment and Cooperation by Country (Region) - Indonesia (2025 Edition)" of the Ministry of Commerce of China.
 This article is from the WeChat official account "Comprehensive Service Port for Zhejiang Enterprises Going Global", author: Zhejiang Enterprises Going Global.