Understand in five pictures: What you need to know about service going global in 2026

Chinese enterprises' expansion overseas is evolving from product and production capacity output to higher - order service capabilities. Service expansion overseas is becoming a key infrastructure to support the globalization process, and the overall service is upgrading from single - function tools to full - link, high - value - added solutions. Currently, sectors such as overseas marketing and enterprise services (SaaS) are rapidly emerging. Relying on mature digital experience, AI technological capabilities, and a complete cross - border service ecosystem, Chinese service providers are transforming from the early output of basic tools to a comprehensive service system that includes full - process intelligent services, local operation support, and compliance and ecological integration.
 
This time, we focus on service expansion overseas. With a few pictures and a few minutes, we'll help you quickly grasp the core logic of Chinese service forces going global.

The content is excerpted from "Research Report on Chinese Enterprises' Overseas Expansion from 2025 to 2026" by 36Kr Research Institute.

This article is from the WeChat official account "Comprehensive Service Port for Zhejiang Enterprises' Overseas Expansion", and the author is Zhejiang Enterprises' Overseas Expansion.