From BRICS good products to new AI species, the new global consumption trend behind "exporting to China" | Frontline of events

From March 15th to 17th, 2026, the event "Sharing the Big Market, Exporting from China" - "Buying the World in Zhejiang, Initiating Consumption in Hangzhou" was held at the Hangzhou International Expo Center. Coffee beans from Uganda, 1:1 replicas of cultural relics from the Egyptian Museum, ready-to-eat bird's nests from Thailand... The event site gathered high-quality products from multiple BRICS countries, forming national exhibition windows with distinct styles.

The event was hosted by the Ministry of Commerce and the People's Government of Zhejiang Province, and organized by the People's Government of Hangzhou and the Department of Commerce of Zhejiang Province. Focusing on the integrated development of import trade and consumption, the venue covered an area of 20,000 square meters, with two major areas for imported goods and high-quality consumer products, divided into 8 characteristic blocks, including import enterprises, BRICS countries, cross-border e-commerce, bulk commodities, new types of consumption, the "new three" consumer products, imported cars, and new energy vehicles. Supporting activities such as cross-border e-commerce matchmaking, BRICS economic and trade cooperation promotion, and the release of the "new three" consumer products were also held in conjunction.

01

Unique BRICS Goodies

For example, the Egyptian booth attracted the attention of passing visitors with its distinct cultural characteristics. There were many cultural and creative products on display, which were replicas of the cultural relics in the Egyptian Museum, including a golden Tutankhamun mask ornament, a golden god statue symbolizing royal power, and a mini obelisk model, restoring the shape and texture of ancient Egyptian cultural relics and presenting the artistic style and cultural heritage of ancient Egyptian civilization.

The Ugandan booth displayed local characteristic coffee beans. As you got closer, you could smell the sweet gardenia and faint charcoal aroma emitted by the Arabica and Robusta beans. The staff introduced that this flavor characteristic was related to the sun-drying process of the coffee beans. During the sun-drying process, the coffee beans retained some of the fruit's sweet flavor and also absorbed the unique aroma brought by sun exposure.

The most eye-catching item on the Thai booth was the locally produced ready-to-eat bird's nests. The on-site staff introduced that the displayed bird's nest products were made from wild sea island swiftlets in Thailand. Since the swiftlets grow in a wild environment, the bird's nests are rich in minerals and have high nutritional value.

02

New "Species" of Consumption

Unlocking the Imagination of Future Life

At this exhibition, a group of new "species" of consumption that integrate AI, health monitoring, and smart hardware were unveiled.

The main product at the booth of Hangzhou Leimeng Technology was the AI trendy toy life form "bibo". This palm-sized smart doll has a two-head body ratio, a furry body, and a face made of搪胶 material. The two eyes of bibo are made of high-definition displays, which can present a variety of eye expressions. And it is equipped with a double servo on its neck, allowing it to turn its head naturally.

The on-site staff introduced that bibo focuses on emotional companionship and has the ability of active multi-modal emotional interaction. It can continuously perceive the surrounding environment and the user's state through multi-modal inputs such as vision, sound, and movement, and respond with expressions and actions.

The booth of Wuchan Shuan's smart ring was surrounded by curious experiencers. The staff invited a viewer to stand on one leg and first tested the viewer's balance ability without wearing the ring. Then, pressure was applied to one side of the viewer's body to test the time the viewer could maintain balance. After wearing the smart ring, the time the viewer could stand stably was significantly extended. The staff explained that this ring stimulates the nerve endings in the hand through the built-in sensor and specific frequency of micro-vibration, thereby affecting the human sensory system, which helps the human body improve balance and body coordination. It also has the ability of all-weather health monitoring and can monitor real-time body data such as heart rate and blood oxygen.

The most eye-catching item at the Hals booth was a smart tea-making cup jointly developed with Huawei. The on-site staff demonstrated to the viewers that by selecting the preset tea-making formula on the App and then gently touching the mobile phone's NFC with the cup lid, the cup would automatically match the appropriate water temperature and soaking time according to the characteristics of the tea in the formula.

03

Technology Empowering "New Services"

From Elderly Care to Smart Cleaning

As artificial intelligence moves from the laboratory to real scenarios, a group of smart robots focusing on home services are accelerating their implementation. The Fubao intelligent multi-functional companion robot can recognize the emotional state of the elderly, provide medication reminders and emergency call services, and is equipped with a video consultation function with senior general practitioners, achieving 7×24-hour online service and 1-minute rapid consultation.

The Xingwuzhong robot brought an embodied intelligent cleaning robot with human-machine collaboration. It can understand human natural instructions, go to the designated area for operation by itself, and cooperate with humans to complete the cleaning task when encountering a complex environment. It is reported that more than 10,000 units of this robot have been put into use in domestic and foreign shopping malls.

04

New Technological Ways to Play with Chinese Style Fashion

In the Chinese style fashion area, the co-branded fragrance products of "Taiping Nian" brought by Song Dynasty Fragrance attracted many foreign business people to stop and inquire. At the beginning of 2026, this TV series, which is set against the historical decision of Qian Hongchu, the King of Wuyue in the Five Dynasties and Ten Kingdoms period, to "surrender his land to the Song Dynasty", was a hit on multiple platforms, driving a new trend of Chinese style consumption outside the screen.

Many business people also experienced the "brain-computer fragrance system" experience device in the exhibition area. This device can capture the user's emotional state through the brainwave sensor. When the system detects different brainwave signals such as relaxation, concentration, or pleasure, it will automatically match and release the corresponding fragrance.

Of course, the above highlights are just the tip of the iceberg of the event "Sharing the Big Market, Exporting from China" - "Buying the World in Zhejiang, Initiating Consumption in Hangzhou". There are also various global high-end products and local innovative good products at the site, such as the 24-hour dynamic blood glucose monitor brought by Weitai Technology and the intelligent portable bathing machine of Dain Medical, which allow every visitor to feel the charm of technological development and consumption upgrading.

This article is from the WeChat official account "Zhejiang Enterprises Going Global Comprehensive Service Port", author: Zhejiang Enterprises Going Global.