Explore the "New Silk Road" for Going Global Together: The China-North Africa (Egypt) Bilateral Investment Salon Successfully Held | Frontline of Eve

On June 10, 2025, the 2025 China-North Africa (Egypt) Bilateral Investment Themed Event was successfully held. The Counselor with the rank of Minister of the Consulate General of Egypt in Shanghai was specially invited to interpret the official economic cooperation policies. On-site, representatives of many enterprises such as Geely Automobile, Zhuoyi Intelligence, and Ningbo Bank and representatives of professional service providers jointly exchanged ideas on China-Egypt industrial cooperation opportunities.

The wind of going global blows towards the Suez Canal.

On June 10, the "2025 China-North Africa (Egypt) Bilateral Investment Salon Event" was successfully held in Qiantang District, Hangzhou. This salon was hosted by the Bureau of Commerce of Qiantang District and Hangzhou Qiantang New Area Construction and Investment Group Co., Ltd., focusing on key issues such as investment opportunities in North Africa, industrial development cooperation, and pain points for enterprise establishment.

Eman Hussien, the Counselor with the rank of Minister of the Consulate General of Egypt in Shanghai, interpreted Egypt's economic policies and market investment opportunities on-site. Geely Automobile Group, Ningbo Bank, and Beijing Zhuoyi Intelligence Technology Co., Ltd. shared their experience of going global as outstanding enterprises and had in-depth interactive exchanges with more than 50 enterprises going global that participated in the event on-site.

At the event, Counselor with the rank of Minister Eman Hussien of the Consulate General of Egypt in Shanghai introduced to the participating guests the importance of Egypt's "Vision 2030" for Egypt's economic growth.

Eman Hussien said that Egypt is at an important crossroads of economic transformation, and emerging opportunities are constantly emerging in various fields. Driven by key reforms and a series of government support policies, the GDP is expected to grow by 5% by the end of 2025. To create a good business environment and attract foreign investment, Egypt has also taken a series of effective measures in the fields of trade and currency. Although the global economy is facing challenges, she emphasized that based on mutual respect and in-depth understanding, China and Egypt will achieve more cooperation in the economic field within the framework of the BRICS countries and under the background of the Belt and Road Initiative.

The person in charge of the Bureau of Commerce of Qiantang District said in the opening speech that Qiantang is a vivid microcosm of high-quality development in Zhejiang, an important main front for Hangzhou's export-oriented economy, and a hot land full of economic vitality. On March 21, the China Cooperation Center for Special Economic Zones of BRICS Countries was officially established. As an important part of it, the China Enterprises International Service Center held the "2025 China-North Africa (Egypt) Bilateral Investment Event", which is also an important measure focusing on enterprises' exploration of the North African market.

The relevant person in charge of the Bureau of Commerce of Qiantang District introduced the basic situation of the China Cooperation Center for Special Economic Zones of BRICS Countries to the participating enterprises. It is reported that after the official launch of the China Cooperation Center, it has actively promoted the deepening of trade cooperation. Focusing on implementing the past consensus on achievements in the BRICS economic and trade fields, it has expanded cooperation in digital trade, service trade, and green trade with BRICS countries, and deepened investment cooperation in fields such as green minerals and the digital economy, supporting and encouraging enterprises to expand their investment in BRICS countries.

In addition, the relevant person in charge of the relevant department of the Bureau of Commerce of Hangzhou also promoted the free trade pilot zone in Hangzhou's special economic zone. The Hangzhou Free Trade Area was established in September 2020, with an implementation scope of 37.51 square kilometers, including three blocks in Qiantang, Binjiang, and Xiaoshan. Since its establishment, the Hangzhou Free Trade Area has continuously made breakthroughs in institutional innovation and continuously optimized the business environment. It is making every effort to build a digital free trade pilot zone with convenient trade and investment, strong innovation vitality, concentrated high-end industries, perfect financial services, and safe and efficient supervision, and is striving to provide replicable and promotable experience for the country in rule-making, regulation, standard-setting, and management innovation in the field of the digital economy.

With the goal of "gathering global service providers to assist enterprises in internationalization", the China Enterprises International Service Center has built a "1+2+N" one-stop service platform for bilateral investment. By building an online and offline service system with two major functions of "government services + business services", it empowers enterprises' global development in a one-stop manner throughout the whole chain. The center is upgrading and building two major platforms, the Comprehensive Service Port for Zhejiang Enterprises Going Global and the Investment in BRICS Service Center, to build a service network covering the entire life cycle of enterprises going global, so that Chinese enterprises can "have their roots in Zhejiang and spread their branches globally".

Thanks to its geographical and cost advantages, Egypt has also become an important part of Geely's global "systematic going global" strategy. It is reported that in January this year, Geely's automobile factory in Egypt was officially put into production. Zhu Xufeng, the executive deputy general manager of the Financial Center of Geely Automobile Group, said that Geely Automobile plans to make in-depth efforts in the Egyptian market, continuously refine its business model, and achieve an annual production capacity of about 30,000 vehicles at the Egyptian factory in the next three years, and undertake more local assembly work for various models.

As a national-level specialized and sophisticated "little giant" enterprise, Zhuoyi Intelligence has also set its sights on overseas markets such as North Africa. Li Kewen, the sales director of Zhuoyi Intelligence, said that he hopes to follow the industry trend of the low-altitude economy industry chain going global and further leverage the company's technological advantages in products such as tethered drones.

To assist Chinese enterprises in going global with high quality, Ningbo Bank has launched a one-stop "Overseas Service" platform, carefully selecting various professional institutions such as high-quality law firms, consulting companies, and banks at home and abroad. It provides all-round services for enterprises in overseas investment and overseas finance, covering the full-cycle needs of enterprises during the investment, operation, and expansion periods when going global. According to Weng Congcong, the general manager of the International Business Department of the Hangzhou Branch of Ningbo Bank, in North Africa, Ningbo Bank has established cooperation with Banque Marocaine du Commerce Extérieur (BMCE Bank). As one of the largest pan-African financial groups, BMCE Bank has set up branches in 20 African countries and has 879 branches in Morocco.

In the round-table forum session, Yang Yuexin, an editor from 36氪, hosted a discussion themed "Opportunities and Challenges for Chinese Enterprises Going to Egypt". Hong Zhongkang, the legal and investment director of Zhongbao Hua'an Group; Tan Li, the general manager of the B2B Marketing Department of Wancheng Yunsang; Xu Bin, the deputy general manager of iSoftStone; and Xiao Ni from Egypt conducted in-depth discussions around the theme, providing valuable experience and suggestions for Chinese brands going to North Africa with real cases.

Finally, Eman Hussien, the Counselor with the rank of Minister of the Consulate General of Egypt in Shanghai, had exchanges with many participating enterprise guests on hot topics about going to North Africa, discussing and communicating around directions such as investment opportunities and policy docking, providing ideas for Chinese enterprises to layout the North African market.

This article is from the WeChat official account "Hangzhou Qiantang Enterprise Going Global Service Base". The author is Zhejiang Enterprises Going Global. It is published with the authorization of Qiantang.