Let's talk about the "certainties"! The 2025 Overseas Expansion Conference is here, crafting with "ingenuity" for the "world"!

Under the changing situation, explore the new normal of Chinese enterprises going global.

Domestic brands are shining on the world stage.

Walking on the streets of New York, you can see the HEYTEA logo pasted on the glass of milk tea shops; in Southeast Asian supermarkets, the shelves are filled with Baixiang instant noodles; at the port in Brazil, domestic new energy vehicles are being unloaded...

As the domestic economic growth slows down, going global has become one of the few high - growth tracks for Chinese enterprises. According to the data released in the "2024 Global Trust Index of Chinese Brands", the overall overseas trust in Chinese brands has increased by 14 percentage points in three years. For Chinese enterprises, one fact is becoming clearer: To seek breakthroughs, going global is no longer an option but a necessity.

Behind this wave of going global, from "Made in China" to "Chinese technology" and then to "Chinese culture", it is inseparable from the perseverance and focus of Chinese enterprises on "ingenuity". Made in China has long shed the label of being low - end and cheap. With its advantages of safety, speed, and comfort, Chinese high - speed railways have become a bright business card for China, and Chinese construction projects can be found in more than 190 countries and regions. Chinese technology is also not far behind. The DeepSeek team has helped enterprises in more than 100 countries around the world reduce costs and increase efficiency, shaking the global AI hegemony. What's most interesting is the going - global of Chinese culture. The popularity of works such as "Ne Zha: Birth of the Demon Child" and "Black Myth: Wukong" overseas has not only enabled Chinese culture to "go out" but also "integrate in".

Looking back at the development process of Chinese enterprises going global, from the 1.0 era of selling small commodities from Yiwu overseas, to the 2.0 era of Haier building factories overseas, and now to the 3.0 version - going global for enterprises is no longer simply about selling products, but about providing more and better Made in China and Chinese creations to the world.

The process of Chinese enterprises going global has entered deep waters. Next, how can Chinese enterprises have a smooth journey going global? How can we find "certainty" in uncertainty?

As a new - type service platform deeply involved in technological innovation and the business ecosystem, 36Kr has been continuously following and reporting on the globalization process of Chinese enterprises going global, providing rich information and insights for Chinese enterprises. On July 25, 2025, the "From Ingenuity to the World" Going Global Conference will be held in Qiantang, Zhejiang, to discuss the "certain" things in the journey of going global and help more Chinese enterprises "go out" and "integrate in".

"East Forward 2025", a brand - new IP event created by 36Kr focusing on the fields of globalization and going global, will set up a main venue and a sub - venue: the "Investing in BRICS" - Country - specific Cooperation Matching Meeting. The main venue of the conference will be divided into two chapters: "Finding Certainty in Uncertainty" and "Doing Business Globally", focusing on popular fields such as consumption, technology, e - commerce, finance, healthcare, and new energy for going global. It will bring together resources from the entire industrial chain, including local governments, platform providers, overseas chambers of commerce, brand owners, service providers, and compliance experts, to achieve cross - industry, cross - regional, and cross - cultural exchanges and promote in - depth resource matching.

In terms of the conference content, guests will share their experiences around the problems that brands may encounter when going global, helping enterprises dispel the fog of globalization:

How can brand stories adapt the Eastern taste to the Western palate? How can we cross the invisible "cultural gap"? For technology enterprises, what is the key to winning in the life - and - death game between the speed of technological innovation and the compliance bottom - line?

Why is the cost of the "last mile" in cross - border logistics always so high? When platform rules conflict with local policies, should we compromise or persevere? How can we solve the problem of acclimatization in local operations?

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This conference will also officially release the East Forward 2025 Going Global Innovation List, focusing on three core dimensions: "Pioneering Figures", "Innovative Figures", and "Innovative Enterprises", to discover outstanding pioneers and enterprises in the wave of globalization and set industry benchmarks.

Meanwhile, the sub - venue, the "Investing in BRICS" - Country - specific Cooperation Matching Meeting, will be held on the afternoon of July 25. With the theme of "Jointly Building a New High - ground for Open Cooperation and Jointly Shaping a New Future for BRICS Development", the sub - venue will invite representatives of the Consulate - General of the United Arab Emirates in Shanghai, representatives of signing - in going - global service providers and going - global enterprises. It includes activities such as investment opportunity promotion in the UAE and a round - table forum on exploring investment cooperation models and experiences for going global, aiming to promote exchanges and cooperation among all parties and drive two - way investment and cooperation. After the meeting, relevant government representatives, going - global enterprises, and service providers will have on - site free matching, focusing on practical cooperation in the UAE market.

In the field of enterprise going - global services, currently, 36Kr has formed a full - ecosystem system from full -托管 operation to organizational co - construction and event hosting. This conference will be held in Qiantang, Zhejiang, a new hot spot for going global. On March 21, 2025, taking the establishment of the China Cooperation Center for Special Economic Zones of BRICS countries as an opportunity, 36Kr will help Qiantang build a world - class open gateway. 36Kr will continue to focus on going - global services, relying on three pillar services of think - tank research, media branding, and ecological operation, and jointly assist local governments in promoting the iterative upgrading of enterprises' ability to go global.

On July 25, at the Grand Mercure Hangzhou Qiantang, let's witness Chinese enterprises going from "ingenuity" to the "world" together. See you there.

This article is from the WeChat official account "36Kr", and is published in Qiantang with authorization.