Highlights in Advance | A True China Hand and Local King! The Hottest Egyptian Internet Celebrity "Xiaoni" on the Whole Internet is Here!
Event Poster
The China Enterprises International Service Center will host the 2025 China-North Africa (Egypt) Bilateral Investment Themed Event on June 10, 2025. The top influencer "Little Ni from Egypt", who has long provided consulting services and resource matching for enterprises going global in North Africa, will also be present at the event to exchange ideas with overseas enterprises on China-Egypt industrial cooperation opportunities.
Event Time: June 10, 2025
Event Venue: 2F, China Enterprises International Service Center (Building 2, Wisdom Valley, Jiangdong Avenue, Qiantang District, Hangzhou City)
The Strength Behind the Traffic: The Bridge for Chinese Enterprises to Enter the Egyptian Market
Since February 2025, Ni Haoran (Little Ni), a "genuine old Arab of the Plain White Banner from Egypt" who speaks fluent Chinese, has become popular on Xiaohongshu. In just three months, by sharing various topics about Chinese enterprises going global in Egypt, Ni Haoran has attracted a large number of enterprise managers interested in expanding into North Africa to leave messages for consultation.
General Manager of Industry 4.01 in China
Ni Haoran (Egyptian nationality)
Ni Haoran came to China with his parents to live and study 14 years ago. He is now the general manager of the Chinese region of the leading Egyptian consulting firm "Industry 4.01". He also serves as the Egyptian liaison officer of the China Cooperation Center for Special Economic Zones of the BRICS countries and a specially invited expert for the Middle East market of the China Enterprises International Service Center of the Zhejiang Provincial Department of Commerce.
His diverse cultural background enables Ni Haoran to understand the current development status of Chinese enterprises while also having a deep understanding of the Egyptian market environment and business rules. He has accumulated rich connections and channel resources in both countries.
From 2019 to 2025, Ni Haoran led the Industry 4.01 team to provide full-process, customized accompanying services for going global to many companies such as iFlytek, Jintianlida, and Baidu CrowdTest, including industry research, government liaison, factory site selection, and product localization optimization, helping many enterprises successfully enter the Egyptian market.
Industry 4.01 is a local consulting firm ranked among the top 10 in the Middle East. It specializes in serving enterprises in the manufacturing and industrial internet-related fields and has branches in Egypt, Saudi Arabia, the United Arab Emirates, New Zealand, and China. It has served more than 4,500 clients in total and accumulated more than 20,000 enterprise and factory resources.
Opportunities and Challenges Coexist: Empowering Investment in the New Blue Ocean of Egypt
As one of the first hub countries to respond to the "Belt and Road" Initiative, Egypt, with its geographical advantage of being at the intersection of Asia, Africa, and Europe and its continuously promoted industrial transformation policies, is gradually becoming a strategic fulcrum for Chinese enterprises to radiate into the Middle East, African, and European markets. With the in-depth implementation of Egypt's "Vision 2030" and new energy development strategies, emerging industries such as intelligent manufacturing, photovoltaic energy storage, and smart cities have entered a golden development period, and Chinese enterprises will have diverse development opportunities in the Egyptian market.
Although the North African market offers broad opportunities, enterprises still face many localization challenges when going global. Problems such as cross-cultural management differences, difficulties in adapting to the local supply chain, and compliance risks with policies and regulations together form an invisible market barrier.
Therefore, the 2025 China-North Africa (Egypt) Bilateral Investment Themed Event has specially invited Ni Haoran. Relying on his professional capabilities and resources, he will help enterprises open up business channels in the North African market, provide local resource matching, and assist enterprises in efficiently expanding into North Africa.
This article is from the WeChat official account "Hangzhou Qiantang Overseas Service Base for Enterprises". The author is Zhejiang Enterprises Going Global. It is published with authorization from Qiantang.
