Zhejiang Promotes Its "New Three Cultural Exports" in Shenzhen: Jointly Build a National-Level Overseas Service Platform and a Guangdong-Zhejiang Col

On the eve of the opening of the 22nd Shenzhen Cultural Expo, the promotion event for Zhejiang Province's new three cultural industries was held in Shenzhen today (May 20th).

The event focused on the three core areas of online literature, online dramas, and online games. More than a dozen major projects were signed on - site, with a total amount exceeding 2.6 billion yuan, and several projects worth hundreds of millions of yuan were launched simultaneously.

This event was hosted by the Publicity Department of the Communist Party of China Zhejiang Provincial Committee and co - hosted by the Federation of Industry and Commerce of Zhejiang Province. Shen Shicheng, the deputy head of the Publicity Department of Zhejiang Provincial Party Committee; Yuan Chengmao, a member of the Party group and the vice - chairperson of the Federation of Industry and Commerce of Zhejiang Province; and Chen Xiaojian, the deputy head of the Publicity Department of Guangdong Provincial Party Committee and the director of the Provincial Civilization Office, delivered speeches respectively.

The scene of the event. Provided by the interviewee.

The establishment of two "centers" at the event site attracted wide attention.

One of them aims to solve the internationalization problems externally, and the other aims to solve the regional coordination equation internally. Together, they form the dual - wheel drive of Zhejiang's new three cultural industries strategy.

Externally, with the strength of the "national team", it aims to solve the pain points of going global. The China International Communications Group signed a strategic cooperation agreement with the Publicity Department of Zhejiang Provincial Party Committee to jointly establish the "Comprehensive Service Center for Cultural Going - Global". It integrates elements such as information, resources, and policies to provide full - chain support for small and medium - sized cultural enterprises across the country to go global. This design directly addresses the systematic problems that the industry has long faced, such as high compliance costs and scattered overseas channels, which means that cultural going - global is shifting from individual enterprise efforts to platform - empowered development.

Internally, with the "Chamber of Commerce +" model, it builds a cross - regional bridge. Lai Yingjie, the executive deputy head of the Publicity Department of Zhejiang Provincial Party Committee, presented the plaque for the "Zhejiang Cultural Industry Development Coordination Center" jointly established by the Zhejiang Cultural Industry Promotion Association and the Zhejiang Chamber of Commerce in Shenzhen. Different from the inter - government framework agreements, the combination of the promotion association and the chamber of commerce has a stronger market gene. The former connects the provincial industrial resources, and the latter is rooted in the forefront of the Greater Bay Area. The two sides will establish a regular docking mechanism to comprehensively promote cooperation in projects, capital, talents, etc. between the two places, achieving resource sharing and complementary advantages.

The plaque - awarding ceremony of the Zhejiang Cultural Industry Development Coordination Center. Provided by the interviewee.

During the promotion session, many regions in Zhejiang collectively showcased the latest layout of the cultural industry. Platforms such as the Liangzhu Cultural Corridor, the Comprehensive Service Platform for Cultural Going - Global, the Yinzhou New Three Cultural Industries Platform, the China (Wenzhou) Data Security Port, and the Jiaxing Shuangxihu Online Drama Creation Base were presented in sequence. From the source of 5,000 - year - old civilization to the foundation of data compliance trading, from online drama creation and production to escorting enterprises going global, they outlined an industrial ecological map of in - depth integration of "culture + technology".

Multiple projects were successfully signed at the event site. Provided by the interviewee.

Ni Weijun, a member of the Standing Committee of the Yuhang District Party Committee and the head of the Publicity Department in Hangzhou, revealed to reporters after the meeting that last year, the added value of Yuhang's cultural industry exceeded 207.5 billion yuan, and the revenue exceeded 740 billion yuan, accounting for more than 56% of the total in Hangzhou. "We have set the goal of 'exceeding one trillion yuan and taking on half of the responsibility'. By the end of the 15th Five - Year Plan, the revenue of above - scale cultural enterprises in Yuhang should exceed one trillion yuan." To this end, Yuhang has established three cultural industry funds with a total scale of billions of yuan and provided nearly 3 million square meters of industrial space for cultural enterprises in the past three years.

"You focus on growing, and I'll provide the support." Ni Weijun used this slogan to summarize Yuhang's service concept. He said that participating in this event was to take advantage of Shenzhen as a window to sincerely invite excellent cultural enterprises from all over the country to settle and develop in Zhejiang and Yuhang.

Ni Weijun, a member of the Standing Committee of the Yuhang District Party Committee and the head of the Publicity Department, gave a promotion speech on the stage. Provided by the interviewee.

From signing provincial - level cooperation agreements, to the concentrated launch of billions - worth projects, to the grass - roots districts and counties offering real - money policy support, this promotion event held in Shenzhen sent a clear signal: the new three cultural industries are shifting from the scattered and spontaneous going - global efforts of individual enterprises to systematic breakthroughs with organization, platforms, and institutional guarantees. Whether this "cultural handshake" between the Yangtze River Delta and the Greater Bay Area can become a demonstration model for cross - provincial cultural industry cooperation is worthy of continuous attention.

(This article is from the Chao News client. Reporter: Li Xi)