A 70s Fujian entrepreneur achieved success in the business of selling power banks overseas, with annual sales reaching hundreds of millions.
Produced by | Cross - border Frontier Author | Song Tao
01 Great Success in Going Global
In the vast world of cross - border e - commerce, countless entrepreneurs with dreams have bravely stood at the forefront of the trend and worked hard. Some have failed and left dejectedly, while others have become more courageous in the face of setbacks and reaped the fruits of victory after going through hardships.
In 2008, after two failed entrepreneurial attempts, Pan Liangchun from a rural area in Fujian started anew. He found his former colleagues and came to Shenzhen to establish Shenzhen Besiter Power Co., Ltd. After noticing the changes in the industry, Pan Liangchun decided to abandon the original mobile power bank market and fully bet on shared power banks, with an annual sales volume exceeding 500 million yuan. However, he was not satisfied with the role of a contract manufacturer and began to operate his own shared power bank brand.
Brand independent website Image source: Besiter official website
In this process, Pan Liangchun continuously invested resources to improve the charging speed of shared power banks to meet consumers' demand for fast charging. In terms of market expansion, he actively sought cooperation with well - known shopping malls and also set his sights on the overseas market, thus starting Besiter's journey of going global.
Today, Besiter not only operates its own brand independent website but also has expanded its business to cross - border e - commerce platforms such as Alibaba.com. After years of hard work, Besiter has achieved remarkable results in the overseas market. In the field of shared power banks, Besiter has not only established long - term and stable cooperative relationships with customers in the Japanese market but also successfully entered the US market, with export sales accounting for half of the total. It is worth mentioning that Besiter already has more than 500 partners globally, and its products are sold in more than 100 countries and regions.
Besiter's Alibaba.com store Image source: Alibaba.com
"One must be strong oneself to forge iron." The reason why Besiter's shared power banks have received good feedback both at home and abroad is that the products themselves are of high quality. All along, Besiter has regarded product quality as its lifeline. The problems that occurred in the early stage of entrepreneurship made Pan Liangchun deeply realize the importance of quality. Therefore, Besiter has formulated strict supplier screening criteria and only cooperates with the top three high - quality suppliers in the industry to control the quality of raw materials from the source. Even a small screw is not overlooked.
Paying attention to user experience is also one of the magic weapons for Besiter's successful breakthrough. In order to provide users with a better experience, Besiter has launched an 8000 - mAh fast - charging power bank that can be fully charged in half an hour. Compared with other shared power banks with slow charging speeds on the market, this move by Besiter has really won a lot of favor.
Launch of 8000 - mAh fast - charging power bank Image source: Besiter official website
02 Vast Market for Digital Accessories
As an important part of the global consumer market, digital products have always had a very broad market prospect. With the popularization of electronic products such as smartphones, tablets, and smart wearable devices around the world, the 3C digital accessories market has迎来了前所未有的发展机遇 (has ushered in unprecedented development opportunities). From data cables, chargers, and power banks to phone cases, earphones, and screen protectors, the market demand for various digital accessories has been continuously increasing.
Data is the most convincing evidence. According to the data released by Cognitive Market Research, it is obvious that the global 3C digital accessories market is entering a golden period of development. The market size is expected to grow at a compound annual growth rate of 7.5% from 2024 to 2031. Coincidentally, Statista also holds an equally optimistic view. It believes that the revenue of the global consumer electronics market will reach 950 billion US dollars in 2024 and will continue to grow in the next few years.
Market size forecast data Image source: Cognitive Market Research
Where there are business opportunities, there are always gold miners. More and more players have flocked to the cross - border 3C digital accessories track in the hope of achieving good results. Of course, there are also many sellers like Besiter who have successfully broken through and occupied important market shares in their main product categories.
For example, Shokz, which focuses on earphone R & D. As early as 2021, Shokz occupied 70% of the global bone - conduction earphone shipments in the overseas market. In 2024, Shokz became the only professional sports earphone brand selected as the "Influential Brand in the Consumer Market Industry" and ranked Top 10 in the "Top 100 Chinese Brands Going Global in 2024" list. Another example is the cross - border brand CableCreation, which entered the overseas market with a single data cable, achieved amazing annual revenues of 300 million yuan, and also made it onto the list of the top 100 cross - border brands on Amazon from China.
Shokz won two global firsts Image source: Shokz official website
It can be said that the global consumer market for 3C digital accessories has broad prospects. For cross - border e - commerce sellers, this is undoubtedly a promising cross - border gold - mining track. However, when deploying in the digital product track, sellers need to pay special attention to product safety and compliance issues. The recent widely - reported power bank recall incident has sounded an alarm for the entire industry. It has not only threatened the safety of consumers' lives and property but also caused huge economic losses and damage to the reputation of relevant brands.
Generally speaking, the 3C digital accessories market has become a major gold track for cross - border sellers going global. In the "Top 100 Chinese Cross - border E - commerce Brand Influence List" in 2024, there are many brands in the 3C category. This is because the entire 3C digital accessories market is a broad and promising avenue.
This article is from the WeChat public account "Cross - border Frontier", written by Song Tao and published with permission.
