A 1970s-born Fujian entrepreneur achieved success in the business of selling power banks overseas, with annual sales reaching hundreds of millions.

Produced by | Cross - border Frontier   Author | Song Tao 

01 Great Success in Going Global

In the vast world of cross - border e - commerce, countless entrepreneurs with dreams stand at the forefront of the trend and strive hard. Some fail miserably and leave dejectedly, while others become more courageous in the face of setbacks and reap the fruits of victory after experiencing hardships.

In 2008, after two failed entrepreneurial attempts, Pan Liangchun from a rural area in Fujian started anew. He found his former colleagues and came to Shenzhen to establish Shenzhen Best Power Co., Ltd. After noticing the changes in the industry, Pan Liangchun decided to abandon the original mobile power bank market and fully bet on shared power banks, with an annual sales volume exceeding 500 million yuan. However, he was not satisfied with the role of a contract manufacturer and began to operate his own shared power bank brand.

Brand's independent website   Image source: Best's official website

In this process, Pan Liangchun continuously invested resources to improve the charging speed of shared power banks to meet consumers' demand for fast charging. In terms of market expansion, he actively sought cooperation with well - known shopping malls and set his sights on the overseas market, thus starting Best's journey of going global.

Today, Best not only operates its own brand independent website but also has expanded its business to cross - border e - commerce platforms such as Alibaba.com. After years of hard work, Best has achieved remarkable results in the overseas market. In the field of shared power banks, Best has not only established long - term and stable cooperative relationships with customers in the Japanese market but also successfully entered the US market, with export sales accounting for half of the total. It is worth mentioning that Best already has more than 500 partners globally, and its products are sold in more than 100 countries and regions.

Best's Alibaba.com store   Image source: Alibaba.com

"One must be strong oneself to forge iron." The reason why Best's shared power banks have received good responses both at home and abroad is that the products themselves are of high quality. All along, Best has regarded product quality as its lifeline. The problems that occurred in the early days of entrepreneurship made Pan Liangchun deeply realize the importance of quality. Therefore, Best has formulated strict supplier screening criteria and only cooperates with top - three high - quality suppliers in the industry to control the quality of raw materials from the source, never being careless even with a small screw.

Paying attention to user experience is also one of the magic weapons for Best to break through successfully. In order to provide users with a better experience, Best has launched an 8000 - mAh fast - charging power bank that can be fully charged in half an hour. Compared with other shared power banks with slow charging speeds on the market, this move by Best has really won a lot of favor.

 Launch of 8000 - mAh fast - charging power bank   Image source: Best's official website

02 Vast Track for Digital Accessories

As an important part of the global consumer market, digital products have always had a very broad market prospect. With the popularization of electronic products such as smartphones, tablets, and smart wearables globally, the 3C digital accessories market has ushered in unprecedented development opportunities. From data cables, chargers, and power banks to mobile phone cases, earphones, and screen protectors, the market demand for various digital accessories continues to grow.

Data is the most convincing evidence. According to the data released by Cognitive Market Research, it is obvious that the global 3C digital accessories market is entering its golden age of development. The market size is expected to grow at a compound annual growth rate of 7.5% from 2024 to 2031. Coincidentally, Statista also holds an equally optimistic view, believing that the revenue of the global consumer electronics market will reach 950 billion US dollars in 2024 and continue to grow in the next few years.

 Market size forecast data   Image source: Cognitive Market Research

Where there are business opportunities, there are always gold miners. More and more players are pouring into the cross - border track of 3C digital accessories, hoping to achieve good results here. Of course, there are also many sellers like Best who have successfully broken through and occupied important market shares in their main product categories.

For example, Shokz, which focuses on earphone R & D. As early as 2021, Shokz occupied 70% of the global bone - conduction earphone shipments in the overseas market. By 2024, Shokz became the only professional sports earphone brand selected as an "Influential Brand in the Consumer Market Industry" and ranked in the Top 10 of the "Top 100 Chinese Brands Going Global in 2024" list. Another example is the cross - border brand CableCreation, which broke into the overseas market with a single data cable, achieved an amazing annual revenue of 300 million yuan, and also occupied a place on the list of the top 100 cross - border brands on Amazon from China.

 Shokz wins two global firsts   Image source: Shokz's official website

It can be said that the global consumer market for 3C digital accessories has a broad prospect. For cross - border e - commerce sellers, this is undoubtedly a potential track for going global and making profits. However, when deploying in the digital product track, sellers need to pay special attention to product safety and compliance issues. The recent widely - reported power bank recall incident has sounded an alarm for the entire industry. It not only poses a threat to consumers' life and property safety but also causes huge economic losses and reputational damage to relevant brands.

Generally speaking, the 3C digital accessories market has become a golden track for cross - border sellers to go global. In the "Top 100 List of Chinese Cross - border E - commerce Brand Influence in 2024", there are many brands in the 3C category. This is because the entire 3C digital accessories market is a broad and promising avenue worth pursuing.

This article is from the WeChat official account "Cross - border Frontier". Author: Song Tao. Republished with permission.