Seventeen departments in Zhejiang jointly issued a document, releasing a full-chain support policy for game exports.

June 10, 2025 — The Department of Commerce of Zhejiang Province, in conjunction with 17 departments including the Publicity Department of the Provincial Party Committee, the Department of Economy and Information Technology, and the Department of Culture and Tourism, officially issued the "Several Measures to Support the Overseas Expansion of the Game Industry" (Zhejiang Commerce Joint Document [2025] No. 38), proposing 20 specific measures aimed at promoting the international development of the game industry, empowering the construction of a strong province in digital trade, and accelerating the global dissemination of excellent traditional Chinese culture.

The following is a classified interpretation of the specific support contents:

I. Core Objectives

Build a game overseas expansion industrial cluster with Hangzhou as the leader and multiple cities such as Ningbo and Shaoxing working in tandem. Cultivate culturally export-oriented enterprises with international competitiveness and create an integrated ecosystem of "digital + culture + tourism + trade".

II. Policy Highlights

1. Upgrade of Industrial Competence

Cultivate AAA-level high-quality games: Provide key support for the development of high-quality games that combine Chinese cultural connotations with international market competitiveness. Encourage cooperation with historical classic industries to develop IPs.

Innovation empowered by technology: Tackle key technologies such as game engines and AI translation, and promote the integration of virtual reality technology with games.

New scenarios for the integration of culture and tourism: Develop theme routes of "Traveling with Games" to create immersive cultural and tourism experiences; launch the "Touring in Zhejiang" large model to promote inbound tourism.

2. Strong Platform Support

Global Digital Trade Expo: Set up a digital entertainment zone to conduct international matchmaking for the game industry.

Expansion through international exhibitions: Support enterprises to participate in top overseas game exhibitions (such as E3 and Gamescom), and provide subsidies according to the standards for key exhibitions.

Internationalization of esports events: Introduce top international esports events to Zhejiang and encourage domestic esports event brands to "go global".

3. Optimization of Ecological Services

Improvement of approval efficiency: Optimize the pilot program for the属地 management of domestic online games and implement the services of "online review and mobile application processing".

Pilot program for cross-border data flow: Explore the facilitation of cross-border settlement and data flow in cultural trade in the free trade pilot zone.

Upgrading of copyright protection: Include games as key objects of protection in the "Sword Net Campaign" and establish a legal aid mechanism for overseas rights protection.

4. Precise Guarantee of Elements

Talent introduction: Provide entry and exit facilitation for foreign game talents and expand the scope of recognition of overseas professional qualifications.

University training programs: Support universities such as Zhejiang University and the China Academy of Art to add game-related majors and explore the cultivation of compound talents in "translation + online game dissemination".

Financial support: Establish a provincial cultural industry fund, optimize export credit insurance services, and reduce the risks for enterprises going global.

III. Implementation Mechanisms

Inter - departmental collaboration: Establish an inter - departmental working group to coordinate the implementation of policies.

Dynamic statistics: Establish a data sharing mechanism for game overseas expansion to provide support for decision - making.

Local linkage: Require each city to formulate supporting measures to form a provincial - wide synergy.

Four major categories of funding support paths are clearly defined. The policy will come into effect on July 10.

I. Game R & D and Content Creation

Policy clauses: Article 3, Article 4, Article 5

Funding support:

Direct investment of special funds: The central and provincial foreign economic and trade special funds directly support the R & D of high - quality games (Article 18)

Subsidies for technological breakthroughs: The provincial industrial fund gives priority to investing in the development of key technologies such as game engines and AI translation (Article 5, Article 19)

Rewards for IP cooperation: Encourage co - development with historical classic industries and include them in the scope of funding for the "Zhejiang - style Good Gifts" cultural and creative competition (Article 3)

II. Overseas Exhibition Participation and Market Expansion

Policy clauses: Article 8, Article 9, Article 10

Funding support:

Full subsidy for exhibition participation: For participation in top international exhibitions such as E3 and Gamescom, reimburse expenses according to the "standards for key business exhibitions" (Article 9)

Support for domestic exhibition booths: Provide subsidies for booth fees for participation in domestic exhibitions such as ChinaJoy and the Cultural Industry Fair (Article 10)

Empowerment through platform traffic: The Global Digital Trade Expo sets up a free zone for game overseas expansion and provides international matchmaking resources (Article 8)

III. Event Hosting and the Integration of Culture and Tourism

Policy clauses: Article 6, Article 11

Funding support:

Subsidies for hosting esports events: Local governments provide supporting support for the hosting of top international events (Article 11)

Fund for culture - tourism integration projects: The provincial cultural industry fund invests in immersive projects such as "Traveling with Games" (Article 6, Article 19)

IV. Talent and Financial Guarantee

Policy clauses: Article 16 to Article 19

Funding support:

Subsidies for talent introduction: Foreign core game talents are eligible for settlement subsidies (Article 16)

Financial combination:

▶ Export credit insurance: Provide up to 90% risk coverage for accounts receivable (Article 19)

▶ Low - interest loans: Financial institutions provide special overseas expansion credit (Article 19)

▶ Follow - on investment by the fund: The provincial fund provides 1:1 matching with social capital (Article 19)

V. Special Reminder: Funding Application Path

Application subjects: Game R & D, distribution, and technology service enterprises

Sources of the funding pool:

National level: Central foreign economic and trade special funds

Provincial level: Special funds for digital trade, cultural industry funds

Local level: Supporting policies of each city (Detailed rules in cities such as Hangzhou and Ningbo are expected to be issued by the end of July)

Application channels:

▶ Exhibition subsidies: Submit exhibition participation certificates to the local commerce bureau

▶ R & D funding: Apply through the digital trade zone on the "Zheli Ban" platform

▶ Credit insurance services: Use the "green channel" of the Zhejiang Branch of Export - Credit Insurance Corporation of China