Ant Group’s WorldFirst, established in 2004 and headquartered in London, UK, became a core pillar of Ant Group’s global strategy following its full acquisition in 2019. As a leading cross-border payment platform, WorldFirst specializes in digital financial services for cross-border e-commerce, B2B international trade, overseas education, and travel, operating across 130+ countries and regions with support for 120+ currencies. Its core offerings integrate international payment collection, foreign exchange settlement, cross-border transfers, and currency risk management, tailored to empower SMEs with unified multi-platform, multi-currency account management that seamlessly connects to over 50 global e-commerce platforms, including Amazon and eBay. Leveraging Ant Group’s blockchain technology, WorldFirst’s real-time settlement system enables second-level transaction clearing, while its AI-powered risk control models mitigate fraud and enhance transaction security. By merging cutting-edge fintech with deep industry insights, the platform drives efficiency and trust in global commerce, positioning itself as a critical enabler of inclusive cross-border financial infrastructure.