Notice of 17 Departments including the Department of Commerce of Zhejiang Province on Issuing the "Several Measures to Support the Overseas Expansion

Notice of 17 Departments including the Department of Commerce of Zhejiang Province on Issuing the "Several Measures to Support the Overseas Expansion of Games"
 

Departments of commerce, publicity, internet information, local finance, economy and information technology, education, science and technology, public security, finance, human resources and social security, culture, radio, television and tourism, market regulation, sports, border inspection, the People's Bank of China branches, and export credit insurance in each city, county (city, district), and the Communications Administration of Ningbo:

In order to thoroughly implement the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, implement the decisions and arrangements of the Party Central Committee, the State Council, the provincial Party committee, and the provincial government, promote the "going - out" of Chinese culture, strengthen the international communication capacity building, and promote the high - quality development of foreign cultural trade, the "Several Measures to Support the Overseas Expansion of Games" are hereby issued to you. Please combine with the local reality to promote the implementation of all tasks.

Several Measures to Support the Overseas Expansion of Games

In order to implement the "Implementation Plan for Promoting High - level Opening - up and Building a High - energy - level Open - strong Province" of the provincial Party committee and the provincial government, promote the quality improvement and upgrading of cultural trade with the requirements of "optimal service, lowest cost, and highest efficiency", and empower the construction of a strong digital trade province, the following work measures are proposed around supporting the overseas expansion of games.

I. Promote the Improvement of the Game Industry's Energy Level

(1) Promote the Agglomeration and Layout Optimization of the Game Industry. Focusing on the agglomeration of the upstream and downstream ecological chains and talent resource elements of the game industry, vigorously cultivate and introduce headquarters enterprises and benchmark enterprises for overseas game expansion. Form an industrial layout led by Hangzhou, relying on the Zhijiang Cultural Industry Belt, the Liangzhu area, and the Grand Canal area, with cities such as Ningbo and Shaoxing participating together. Actively cultivate industrial platforms for the "going - out" of culture, such as national cultural export bases, national foreign cultural trade bases, and provincial - level digital trade demonstration zones (digital culture category), and build industrial clusters for overseas game expansion. (Responsible by the Publicity Department of the Provincial Party Committee, the Department of Commerce of the Province, the Department of Culture, Radio, Television and Tourism of the Province, and each city according to their respective responsibilities)

(2) Actively Cultivate Market Entities for Overseas Game Expansion. Implement the gradient cultivation plan for digital cultural enterprises, reserve, cultivate, and upgrade a number of game enterprises, and support game enterprises to grow stronger and develop internationally. Support game enterprises expanding overseas to apply for national - level and provincial - level key cultural export enterprises and projects, and actively cultivate a number of export - oriented cultural enterprises with international competitiveness to promote the overseas expansion of cultural enterprises, products, and services. (Responsible by the Publicity Department of the Provincial Party Committee, the Department of Economy and Information Technology of the Province, the Department of Commerce of the Province, and the Department of Culture, Radio, Television and Tourism of the Province according to their respective responsibilities)

(3) Support the Development and Cooperation of Original High - quality Games. Encourage the R & D and creation of high - quality games and the creation of independent cultural IPs, and promote the high - quality creation and production of key game works. Vigorously explore and cultivate high - quality 3A game projects with positive value orientation, strong cultural attributes, and great growth potential. Support enterprises to incubate a number of excellent mini - game products and explore the lightweight game overseas expansion track. Encourage game enterprises to use historical classic industrial culture, scenarios, and products in product creation, support game enterprises to strengthen cooperation with historical classic industries, and carry out IP authorization, brand co - branding, and cooperative development. Encourage game enterprises to strengthen cooperation with intelligent terminal manufacturers to promote the joint overseas expansion of game content and intelligent terminals such as AR/VR glasses and intelligent motion - sensing game consoles. (Responsible by the Publicity Department of the Provincial Party Committee, the Department of Economy and Information Technology of the Province, the Department of Commerce of the Province, and the Department of Culture, Radio, Television and Tourism of the Province according to their respective responsibilities)

(4) Strengthen the Expression of Excellent Traditional Chinese Culture in Games. Strengthen the protection of digital assets of game products and promote the transformation of cultural digital assets towards the consumer end and the industrial end. Refine and magnify the Chinese cultural connotations in games, expand the cultural effects derived from game products, and promote game products to become an important carrier for the creative transformation and innovative development of excellent traditional Chinese culture. (Responsible by the Publicity Department of the Provincial Party Committee, the Department of Culture, Radio, Television and Tourism of the Province, and the Provincial Cultural Investment Group according to their respective responsibilities)

(5) Promote the Integration and Innovation of Culture and Technology in the Game Field. Strengthen the construction of national demonstration bases for the integration of culture and technology and the Zhejiang Collaborative Laboratory for Cultural Digitalization. Promote relevant universities and scientific research institutions to strengthen the development of key common and "bottleneck" technologies in games, such as game engines, graphic rendering, motion capture, and AI translation. Promote the integrated and innovative development of digital technologies such as large AI models and virtual reality with game technologies. (Responsible by the Publicity Department of the Provincial Party Committee, the Department of Economy and Information Technology of the Province, the Department of Science and Technology of the Province, and the Department of Culture, Radio, Television and Tourism of the Province according to their respective responsibilities)

(6) Strengthen the Integrated Development of Games and Culture - Tourism. Enhance the international competitiveness of travel services and actively develop inbound tourism in combination with game scenarios. Implement the ecological cultivation project of self - developed large models for culture - tourism, develop and launch the "Tour in Zhejiang" large model, and create a Zhejiang sample of "artificial intelligence + culture - tourism". Encourage game developers to develop game - related peripheral products, support game peripheral products to participate in the "Zhe - style Good Gifts" cultural and creative product and tourism commodity competitions, and drive the export of relevant cultural products and services. Encourage game enterprises to participate in launching the theme route of "Traveling with Games" to create immersive game scenarios. (Responsible by the Publicity Department of the Provincial Party Committee, the Department of Commerce of the Province, and the Department of Culture, Radio, Television and Tourism of the Province according to their respective responsibilities)

(7) Support the Promotion and Marketing of Overseas Game Expansion. Support game enterprises to conduct in - depth cooperation with international leading game distribution platforms, open up the overseas game live - streaming market, and actively cultivate game live - streaming talents and media influencers to create a good international public opinion atmosphere for the overseas expansion of games. Deeply cultivate the Asia - Pacific market, strive to expand the European and American markets, consolidate the markets in Hong Kong, Macao, and Taiwan, strengthen cooperation with BRICS countries, explore the potential markets of game products along the "Belt and Road", build an ecological system for the integrated and symbiotic development of "digital + culture + tourism + trade", and accelerate the overseas expansion of original game content. (Responsible by the Publicity Department of the Provincial Party Committee, the Department of Commerce of the Province, and the Department of Culture, Radio, Television and Tourism of the Province according to their respective responsibilities)

II. Strengthen the Platform Support for Overseas Game Expansion

(8) Give Better Play to the Role of the Global Digital Trade Expo. Promote innovation in competitions, activities, and exhibitions to accelerate the overseas expansion of games. Carry out activities such as industrial docking, result release, project signing, and promotion in the game field with the exhibition and display of the digital entertainment section, industrial docking, supporting activities, and the special committee for digital cultural trade as carriers. (Responsible by the Department of Commerce of the Province and Hangzhou City according to their respective responsibilities)

(9) Support Enterprises to Participate in Key Overseas Game Exhibitions. The provincial and municipal governments shall jointly support enterprises to actively participate in international exhibitions in the field of cultural trade and provide support according to the standards of self - organized and key business exhibitions to continuously improve the international operation ability and international communication ability of game enterprises. Strengthen the organization, management, and service guarantee of exhibitions, pay attention to the actual results of exhibition - holding, and dynamically adjust the exhibition catalog according to actual needs. (Responsible by the Department of Commerce of the Province and each city according to their respective responsibilities)

(10) Enhance the Influence of Enterprises in Domestic Game Exhibitions. Encourage game enterprises to participate in exhibitions such as the China International Digital Publishing Expo, the China International Digital Interactive Entertainment Exhibition, the China (Shenzhen) International Cultural Industries Fair, the China International Copyright Expo, the Yangtze River Delta International Cultural Industries Expo, and the Hangzhou Cultural and Creative Industries Expo. Carefully organize the China (Hangzhou) International Animation Festival and the China - Central and Eastern European Countries Expo, and increase the promotion of animation and game works. (Responsible by the Publicity Department of the Provincial Party Committee, the Department of Commerce of the Province, the Department of Culture, Radio, Television and Tourism of the Province, and Hangzhou City according to their respective responsibilities)

(11) Strengthen the Introduction and Improvement of the E - sports Event System. Support enterprises and institutions to host e - sports events in places with conditions such as Hangzhou, and actively introduce top domestic and international e - sports events to settle in Zhejiang. Promote the "going - out" of the e - sports industry, encourage e - sports brands to hold e - sports events overseas, and enhance the influence and popularity of domestic e - sports events. (Responsible by the Provincial Sports Bureau and Hangzhou City according to their respective responsibilities)

III. Improve the Ecological Services for Overseas Game Expansion

(12) Optimize the Approval Process of Game Products. Give full play to the advantages of Zhejiang as a pilot province for the territorial management of domestic online games. On the basis of well - doing content supervision and service management of online games, continuously optimize the service system of online and mobile application for game declaration featuring "unified application, online review, process transparency, convenience and efficiency", and improve the efficiency of content review and application for online games. (The Publicity Department of the Provincial Party Committee)

(13) Explore the Innovation of the Export Management System in the Game Field in accordance with the Law. Support key regions to take the lead in making trials. Relying on the China (Zhejiang) Pilot Free Trade Zone and the comprehensive pilot zones for the expansion of service industry opening - up in Hangzhou and other places, actively explore the facilitation of cross - border settlement and cross - border data flow for cultural trade enterprises. (Responsible by the Publicity Department of the Provincial Party Committee, the Cyberspace Affairs Commission of the Provincial Party Committee, the Department of Commerce of the Province, the Zhejiang Branch of the People's Bank of China (the State Administration of Foreign Exchange in Zhejiang), the Provincial Communications Administration, and Hangzhou City according to their respective responsibilities)

(14) Improve the International Compliance Level of Games. Include game products in the key contents of special copyright law - enforcement actions such as the "Sword Net" campaign and the "Youth Copyright Protection Season", and severely crack down on game - related infringement and piracy. Guide enterprises to do a good job in international copyright risk prevention and control and the handling of international copyright disputes and infringements to safeguard the legitimate rights and interests of enterprises. Establish and improve the legal aid mechanism for overseas game expansion, and carry out in - depth the "Legal Aid in Zhejiang" foreign economic and trade legal service activities to provide high - quality foreign - related legal services for game enterprises going overseas. (Responsible by the Publicity Department of the Provincial Party Committee and the Department of Commerce of the Province according to their respective responsibilities)

(15) Strengthen the Protection of Intellectual Property Rights for Overseas Game Expansion. Provide forward - looking guidance to enterprises on the overseas intellectual property layout related to the game industry and the self - inspection of intellectual property compliance of export products. Support enterprises to apply for overseas patents and trademarks, and implement the "Specification for the Compliance Management of Overseas Intellectual Property of Enterprises" standard. Support enterprises to carry out overseas intellectual property rights protection work, promote the pre - overseas expansion intellectual property infringement risk investigation and the patent freedom - to - operate (FTO) report mechanism, and make good use of strategies such as licensing, transfer, and avoidance design to reduce the infringement risk after "going overseas". (The Provincial Administration for Market Regulation (Provincial Intellectual Property Office))

IV. Strengthen the Element Guarantee for Overseas Game Expansion

(16) Support the Introduction of International Talents in Game - related Fields. Provide entry - exit and residence convenience for foreign high - level talents, scientific research assistants, and their accompanying family members in game - related fields in accordance with regulations. Actively strive for overseas professional talents in game - related fields to obtain domestic professional qualifications and employment opportunities in specific open fields according to relevant requirements, and expand the catalog of comparable recognition of overseas professional qualifications and professional titles. (Responsible by the Provincial Public Security Department, the Provincial Department of Human Resources and Social Security, and the Zhejiang Border Inspection General Station according to their respective responsibilities)

(17) Strengthen the Cultivation of Professional Talents in Game - related Fields. Optimize the layout of relevant majors in universities, support universities such as Zhejiang University, the China Academy of Art, Zhejiang University of Technology, and Hangzhou Dianzi University to strengthen the construction of majors closely related to the online game industry, such as digital media technology, digital media art, industrial design, and computer science and technology. Support universities such as Zhejiang International Studies University to actively explore talent cultivation models such as "translation + online game communication" and "foreign language + online game communication", and build high - level provincial key modern industrial colleges related to games to assist the overseas expansion of online games. (The Provincial Department of Education)

(18) Increase the Financial Support for Overseas Game Expansion. Give full play to the leveraging role of central and provincial special funds such as the central foreign economic and trade special funds to support the overseas expansion of games. Encourage cities with conditions to increase policy support to promote the growth and international development of games. (Responsible by the Publicity Department of the Provincial Party Committee, the Provincial Department of Finance, the Department of Commerce of the Province, and each city according to their respective responsibilities)

(19) Optimize the Investment, Financing, and Export Credit Insurance Services for the Digital Cultural Industry. Strengthen the guidance of national service trade innovation and development guiding funds and provincial industrial funds, encourage angel investment and venture capital in the overseas game expansion industry, and cultivate patient capital. Support financial institutions to provide all - around, one - stop, and diversified financial services for the overseas game expansion industry. Optimize export credit insurance and export credit services to support game enterprises to expand overseas markets and reduce overseas risks. (Responsible by the Provincial Financial Work Office of the Party Committee, the Provincial Department of Finance, the Department of Commerce of the Province, the Zhejiang Branch of the People's Bank of China, and the Zhejiang Branch of Export - Credit Insurance according to their respective responsibilities)

(20) Explore the Establishment and Improvement of the Statistical Mechanism for Overseas Game Expansion. Promote data exchange and information sharing among relevant departments in the game industry, improve the accuracy and timeliness of statistical information, and provide decision - making references for promoting the overseas expansion of games. (The Department of Commerce of the Province)

Relevant provincial departments should strengthen policy coordination and work collaboration, and comprehensively promote the support work for the overseas expansion of games. Each city should strengthen territorial management, mobilize various resources, and promote the implementation of all policy measures to form a strong joint force to promote the overseas expansion of games.

This implementation plan shall come into force as of July 10, 2025.

(Source: The Service Trade Division of the Department of Commerce of Zhejiang Province)