Twelve enterprises and six projects from Hangzhou are selected as the key enterprises and key projects for national cultural exports in the field of

Recently, the Ministry of Commerce, the Publicity Department of the CPC Central Committee, the Ministry of Culture and Tourism, and the National Radio and Television Administration jointly announced the "Key National Cultural Export Enterprises and Key Projects for the 2025 - 2026 period". A total of 12 enterprises and 6 projects from Hangzhou were selected, ranking first in the province in terms of the number of selections in both categories.

The 12 selected Hangzhou enterprises are mainly distributed in multiple fields such as games, animation, publishing, and film and television, which reflects the diversity of Hangzhou's cultural export products. Among them, the "new three items" of cultural going - global represented by online literature, online dramas, and online games have shown outstanding performance.

Among the selected enterprises, Zhejiang Publishing United Group Co., Ltd., Zhejiang University Press Co., Ltd., Zhejiang Forbidden Media Technology Co., Ltd., Zhejiang Ruohong Culture Co., Ltd. and other enterprises basically cover fields such as literary creation, adaptation, IP incubation, copyright trading, and derivative development, forming an industrial transformation chain originating from online literature.

As a leading enterprise in the domestic film and television industry, Zhejiang Huace Film and TV Co., Ltd. has been continuously deepening its presence in the overseas film and television market, establishing a cultural communication network covering more than 200 countries and regions around the world. Its export volume in the film and television industry has consistently ranked among the top in the country. Hangzhou Jiuyang Culture Media Co., Ltd. empowers traditional film and television copyright trading through digital marketing means, and distributes excellent domestic TV dramas to mainstream media around the world.

On the first day of its launch, the self - developed game "Marvel: Future Revolution" by NetEase (Hangzhou) Network Co., Ltd. topped the Steam best - selling list and won the Platinum Award for "Steam's Hottest Game of 2024". The self - developed shooting game "Sniper: Ghost Warrior" by Zhejiang Wuduan Technology Co., Ltd. is deeply loved by overseas players for its cross - border integration of numerous elements such as Chinese national style, virtual idols, and science and technology culture.

The integration of regional characteristics has also made Hangzhou's cultural exports more recognizable. Among the selected projects, the animated series "The Story of Su Dongpo and Hangzhou" produced by Zhongnan Cartoon integrates the urban scenery of Hangzhou into Su Dongpo's life trajectory, making culture and regional characteristics complement each other. In recent years, Zhongnan Cartoon has been deeply involved in the local culture of Zhejiang, adhering to the creative and communication concept of "telling Chinese stories, presenting them in an international way, and spreading them globally". It has exported more than 13,000 hours of original animated audio - visual digital content in total.

In addition, the warm rural healing drama "Go Where the Wind Blows" created and distributed by Huace Film and TV has become a hit both at home and abroad, being loved by audiences around the world. It has successfully promoted the tourism boom in Dali, Yunnan, and at the same time attracted tourists from many countries such as Vietnam and Singapore to visit the "Courtyard of the Wind", becoming a typical example of the integration of film, culture, and tourism.

The relevant person in charge of the Hangzhou Municipal Bureau of Commerce said that the empowerment of digital technology and rich cultural resources are important advantages of Hangzhou's cultural trade. Next, efforts will be made to strengthen the construction of the national cultural export base, promote the in - depth integration of culture and technology, and encourage enterprises to create more digital cultural products with global communication power and Chinese characteristics.

(Source: Hangzhou Daily    Author: Reporter Jin Huashan, Correspondent Huang Xu    Editor: Li Jiameng)