Boost Cross-Border Growth for Enterprises · Expand into Southeast Asia | Event Recommendation
As Chinese enterprises are accelerating their pace of going global, the Southeast Asian market, with its vast development space and growth potential, has become the top choice for many enterprises to expand overseas.
However, behind the opportunities, enterprises also face multiple challenges such as market access, compliance risks, organizational construction, and cultural integration. How to accurately grasp the policy trends of Southeast Asian countries and avoid the "hidden reefs" in cross - border operations has become a core issue that enterprises must solve during the process of going global.
On November 7th, Beijing Yingke (Hangzhou) Law Firm and Yingke Ruicheng (Hangzhou) Tax Accountants Firm jointly launched the 「Boosting Cross - border Growth of Enterprises · Going Global to Southeast Asia」 special event. At this event, the person - in - charge of the Singapore Chamber of Commerce and Industry and the service teams for enterprises going global to Singapore and Malaysia shared the opportunities and challenges of going global to Southeast Asia. According to the enterprise development strategy, going global brings greater market expansion space. Southeast Asian experts shared the resources and development opportunities in the overseas market and provided systematic and all - around professional services to help enterprises go global safely.
Event Theme
Boosting Cross - border Growth of Enterprises · Going Global to Southeast Asia
Organizers
Beijing Yingke (Hangzhou) Law Firm
Yingke Ruicheng (Hangzhou) Tax Accountants Firm
Huashang Going Global Industry Alliance of Wu Xiaobo Channel
Event Time
November 7th, 2025 (14:00 - 17:00)
Event Location
No. 228, Xinya Road, Shangcheng District, Hangzhou
12th Floor, Tower 2, Raffles City
Participants:
Enterprises that intend to or have already planned cross - border investments
Registration Method
Contact Person: Chen Shaojun 15505711000
Event Agenda
「Opportunities and Challenges for Enterprises Going Global」
Speaker: Chen Siyun
What are the opportunities for enterprises going global to Southeast Asia?
Risk prevention for enterprises going global to Southeast Asia
「Compliance Risks and Countermeasures for Chinese Enterprises in Southeast Asia」
Speaker: Chen Shaojun
The trend of Chinese enterprises going global
Risks and countermeasures for going global to ASEAN
Yingke's layout in Southeast Asia
「Supporting Enterprises Going Global through Organizational Capability Building」
Speaker: Wei Jianhong
Organizational capability building for enterprises going global
Cultural integration for enterprises going global
「Market Analysis of Malaysia」
Speaker: Xing Qian
「Introduction to the Top - level Architecture Design and Qualification Application Process for Enterprises Going Global to Malaysia」
Speaker: Wu Anna
Top - level architecture and tax compliance for enterprises going global
Halal Audit for enterprises going global
Application for Malaysia My Second Home (MM2H) visa
「Case Sharing of Customized Implementation Plans for Enterprises Going Global」
Speaker: Chen Deli
Industry analysis for enterprises going global to Southeast Asia
Analysis and docking of resource advantages for enterprises going global to Southeast Asia
Round - table Meeting
Speakers: Chen Deli, Wu Anna, Chen Siyun
Opportunities and challenges for enterprises going global to Southeast Asia
Policy analysis for enterprises going global
Interactive Communication
Q&A session between participating enterprises and teachers
*This event is from Beijing Yingke (Hangzhou) Law Firm
Chen Siyun
Chen Siyun has over 20 years of financial experience and has been deeply involved in the international development strategy of enterprises. She focuses on helping Chinese enterprises smoothly enter the Singaporean and Southeast Asian markets. She is familiar with the market environment, compliance, banking systems, and local business cultures of major Southeast Asian countries such as Singapore, Malaysia, and Indonesia. She has successfully customized overseas expansion paths for many medium - and large - sized domestic enterprises, covering the whole - process services such as company establishment, capital structure optimization, tax compliance, access to financial services, and integration of local market resources.
During the process of enterprises going global, she is well aware of the key points to "avoid pitfalls and risks". At the same time, she provides plans for enterprise founders or executives to internationalize their personal assets, including CRS compliance and investment allocation, and constructs a systematic solution for enterprises and individuals to go global and develop synergistically.
Chen Shaojun
Senior Enterprise Compliance Specialist, Deputy Director of the Management Committee of Yingke Hangzhou, One of the First Batch of 100 Outstanding Lawyers of Yingke, Director of Yingke Global Compliance Legal Service Center, Director of Yingke Global Catering Enterprise (Going Global) Service Center, Council Member of Zhejiang Chain - Store Association, Council Member of Zhejiang Fiscal and Tax Law Society.
Wu Anna
She holds a master's degree in real estate from Universiti Teknologi Malaysia (UTM) and focuses on real estate management and downtown revitalization work. She is currently the founder/director of DUTA FAR (MM2H) SDN BHD, responsible for providing comprehensive consultation, planning, and research services for those who intend to establish families and business operations in Johor, Malaysia.
She is proficient in local laws, regulations, and policies and maintains good relationships with various government agencies. She is committed to creating complete implementation plans for clients and assisting them in smoothly developing their careers and lives in Malaysia.
Chen Deli
Chen Deli is an experienced professional with rich experience in international business and leadership positions. He currently serves as the head of the Thailand, Malaysia, and Philippines regions of the Global Group of the Singapore Business Federation (SBF), playing a key role in promoting the development of the organization in this region. In addition, he is also responsible for managing the Singapore Enterprise Centre (SEC) in Bangkok, further enhancing the status and influence of SBF in the dynamic Southeast Asian market.
Chen Deli has a career spanning over 30 years and has accumulated rich professional knowledge in various fields of business, including internationalization, distribution, e - commerce, and financial and wealth consulting services. His capabilities cover sales and marketing, global business expansion, strategic relationships, and market penetration in different regions such as ASEAN, India, China, North Asia, the United States, and Europe.
Xing Qian
Secretary - General of the Huashang Going Global Industry Alliance of Wu Xiaobo Channel
Wei Jianhong
With 20 years of practical experience in enterprise HR, he is a human resources consultant for multiple group companies, the executive director of the Hangzhou Branch of Yingke Ruicheng Fiscal and Tax Services, a researcher at the Fiscal and Tax Law Research Center of Shen Junru Law School of Hangzhou Normal University, and a business mentor in Hangzhou. He is engaged in the work of improving the organizational capabilities of high - tech manufacturing, technology - based platform service industries, and Internet enterprises. He focuses on the research of innovative organizational construction and standardized enterprise management systems. His theories are derived from practice and applied to practice, mainly aiming to solve the problems of enterprise talent development and motivation, meeting the actual needs of enterprises, accompanying enterprises in their growth, promoting organizational transformation, and helping enterprises achieve their strategic and business goals.
Welcome to Register
Contact Person
Chen Shaojun 15505711000
This article is from the WeChat official account 「Hangzhou Qiantang Enterprise Going Global Service Base」. Author: Zhejiang Enterprises Going Global. Published with authorization from Qiantang.
