TikTok's emotional figurines have become extremely popular and gone viral, with overseas office workers placing orders like crazy.

"Hitting the consumer sentiment trend, monthly sales easily exceed 10,000."

Produced by | Cross - border Dark Horse   Author | Xu Xiaoyu 

01 Another Popular Ornament Appears on TikTok

In the fast - paced and high - pressure modern life, everyone has some pent - up emotions and it's difficult to find an outlet for release. At this moment, if there is a product that can accurately capture consumers' emotional needs, it can quickly resonate with them and prompt them to make purchases willingly.

Recently, a $5.99 ornament in the US region of TikTok has climbed to the best - selling list, with monthly sales exceeding 18,000 pieces. It has made it onto the TOP sales list in the household daily necessities category, setting off a new emotional consumption trend in the cross - border e - commerce industry.

Soaring sales   Image source: Chaodian Youshu

Actually, the design and structure of this product are very simple and there is nothing particularly outstanding about it. Its shape is similar to the "Caution: Slippery Floor" warning signs often used in front of toilets, but the text has been boldly innovated. It can be simply translated as "Easily flammable and explosive", which perfectly matches the mental state of contemporary office workers and has become the humorous mouthpiece of consumers.

From the perspective of sales channels, with TikTok's powerful short - video dissemination ability and precise algorithm recommendation mechanism, video and live - streaming e - commerce account for a relatively high proportion, providing a larger exposure platform for the product. For example, a TikTok influencer posted a short video of only a few seconds, which went viral and drove up the product sales.

In fact, there have been quite a few cases of products like this that can accurately convey emotions going viral recently, such as the "F*ck Cup".

Previously, a blogger showed his cup on TikTok. At first glance, it looked ordinary, but after turning it over, people found the small design on the cup's print. Many netizens asked for the link in the comment section, and some even asked for the same stickers so that they could stick them wherever they wanted.

The cup that went viral   Image source: TikTok

The popularity of such products indicates that many consumers need products that can help them relieve stress and express their true inner feelings. In their eyes, these products are not just ordinary commodities, but also a form of emotional expression.

02 Emotions Really Have Value

The concept of "emotional payment" has become increasingly popular in recent years. Relevant market research shows that more than 70% of consumers say that they tend to choose products that can bring them emotional resonance when shopping.

I believe many people have seen videos like this: when buying small plush toys, the salesperson will perform an immersive sales show, and the packaging process is also full of performance elements, endowing the originally inanimate toys with more interesting meanings and bringing extra surprises to consumers.

At this time, what they want is not just the practical value of the product itself. Instead, they are more willing to pay for the emotional value attached to the product. This concept also shows strong market potential in the cross - border e - commerce field.

Among the many brands that have successfully captured consumers' emotions, Ban.do is a typical example. Ban.do's product designs incorporate many positive emotional elements, allowing consumers to feel happy, confident and warm when using the products.

For example, a series of notebooks with inspirational slogans launched by Ban.do have encouraging words like "Be brave" and "You got this" printed on the covers. When consumers buy these products, they are not just buying a notebook, but also a positive attitude towards life and an emotional experience.

Ban.do products   Image source: Ban.do

In addition, a graduation - themed bracelet that became extremely popular during the graduation season also fully demonstrates the charm of emotional payment.

Specifically, this bracelet uses a unique graduation cap packaging design. The pendant looks like a compass, symbolizing the hope that the wearer will find their own life direction after graduation.

Appearance of the bracelet and its special packaging   Image source: Fastmoss

Consumers are willing to pay a relatively high price for such a bracelet with special emotions because it meets their emotional needs at a specific stage of life.

The success of these emotion - driven products clearly shows that consumers' demand for products is gradually extending from the simple material level to the spiritual and emotional levels.

For cross - border e - commerce practitioners, this is a market trend full of opportunities. In the product R & D and marketing process, accurately identifying consumers' emotional needs and skillfully integrating emotional elements into product design, packaging and sales may be the key to standing out in the fierce market competition.

Generally speaking, putting user needs first and continuously designing innovative products that meet users' psychological needs is the way for a brand to develop in the long run.

This article is from the WeChat official account "Cross - border Dark Horse". Author: Xu Xiaoyu. Published with permission from Qiantang.