Trump's phone sales hit the trending list. Netizens: His main job is selling goods, and his side job is being the president.
Trump: No one understands how to reap benefits from the public better than me.
Produced by | Cross - border Frontier Author | Song Tao Editor | Li Bufan
Entering the mobile phone market
It's really true that "as long as you live to be a hundred, there's always something new to see". After opening a store on Amazon to sell goods, Trump has now started selling mobile phones. We have to admit that Trump has truly mastered the art of reaping benefits from the public. No wonder netizens jokingly call him "Totally Outrageous" and tease him for having "selling goods as his main job and being the president as his side job".
Recently, the Trump Organization officially launched its own - brand mobile network service called "Trump Mobile". The flagship product is The 47 Plan, which adopts a fixed - monthly - payment model with a monthly fee of $47.45 (approximately 341 yuan), representing Trump's tenure as the 45th and 47th President of the United States.
The 47 Plan Source: Weibo
Coincidentally, the release date is the 10th anniversary of Trump's first announcement of his candidacy for the U.S. presidency. In fact, from various details, it's not difficult to see Trump's great ambitions.
It is reported that Trump also announced the launch of a T1 mobile phone priced at $499 (approximately 3586 yuan). However, this T1 is not Luo Yonghao's Smartisan T1, but Trump's T1 Phone. It is configured with 12GB of RAM and 256GB of storage, runs on the Android 15 operating system, has a golden metal shell engraved with the pattern of the U.S. flag, and the phone screenshots also bear Trump's campaign slogan "Make America Great Again". The official website shows that the T1 phone is expected to be released in September this year.
In fact, Trump is not new to the field of product sales. Looking back at Trump's business journey, his name has long been closely associated with numerous products. From Trump - branded real estate projects, luxury hotels, and golf resorts to various peripheral products launched later, Trump has been constantly expanding his business territory.
During the recent tariff turmoil, Trump unexpectedly opened a store called "Trump Store" on the Amazon platform. Entering the store's homepage, you can see that there is a rich variety of products on the shelves, up to 54 types, covering hats, T - shirts, mugs, flags, and other categories, and the prices are not cheap. However, the sales of Trump Store have been unexpectedly good. Within a little over a month of its launch, more than 1,700 pieces of that iconic red baseball cap were sold, with a cumulative sales volume of $79,900, ranking first on the BSR lists of the men's novelty baseball cap and women's novelty baseball cap categories on Amazon.
Top of the BSR list Source: Amazon
The reason these products sell well is not that they are particularly worth buying, but because the "Trump" label itself brings huge traffic. In essence, American consumers are paying for the emotions, concepts, and symbolic meanings contained in the "Made in America" label. Judging from the sales situation of his Amazon store, perhaps the sales of this Trump - branded mobile phone won't be too bad either. Now we just have to wait for the release of the T1 in September to see if it will become a new favorite in the tech world or just a joke for the public.
Capitalizing on the trend to sell goods
In the field of cross - border e - commerce, the importance of the celebrity effect is self - evident. It can not only enhance brand awareness and brand image but also directly promote product sales and increase user stickiness. And Trump himself is a "super IP" that comes with huge traffic, and cross - border e - commerce sellers naturally won't miss this marketing gimmick easily.
Those who smelled the business opportunity have taken the lead. Open the official Amazon shopping webpage and enter the keyword "trump", and you can see more than 10,000 relevant product links. Mugs, stickers, funny socks, swimming rings, birthday cards... etc. are all labeled with Trump. The sales of some products are quite impressive. For example, a mug printed with Trump's portrait sells more than 8,000 pieces a month, and a birthday card printed with Trump's portrait has a monthly sales volume of up to 10,000 pieces.
Good sales of related products Source: Amazon
In the process of capitalizing on Trump's traffic, cross - border e - commerce sellers also need to stay vigilant and avoid falling into the trap of infringement. Recently, the product infringement incident caused by the sudden popularity of Pop Mart's Labubu is a good warning.
As a popular trendy toy image, Labubu is loved by many consumers. However, as its popularity has soared, a large number of unauthorized Labubu counterfeit products and peripheral goods have emerged in the market. These infringing products not only damage the interests of genuine merchants but also disrupt the normal market order and will surely not survive in the market for long. Not long ago, many Amazon sellers who sold Labubu imitations and peripheral products received high - risk violation warnings from the platform. Although they had processed the key information in their product pictures, some of their product links were still forcibly removed from the shelves, and some even had their stores shut down.
Key information is blurred Source: Amazon
As the saying goes, "If you often walk by the river, your shoes will surely get wet." For cross - border e - commerce sellers who want to sell peripheral products by capitalizing on Trump's traffic, they must not have any侥幸 mentality and must pay attention to infringement issues. First, they need to ensure that the products they sell do not infringe on the trademarks, copyrights, and other intellectual property rights of the Trump Organization or other relevant parties. Second, for some creative products, they need to ensure that the source of the creativity is legal and there is no plagiarism or imitation of others' works.
Generally speaking, the Trump Organization's launch of mobile phones has brought new opportunities for cross - border e - commerce sellers, but it also comes with challenges. Sellers need to fully grasp the traffic hotspots, skillfully capitalize on the trend for marketing, and at the same time strictly abide by the legal bottom line to avoid infringement risks. Only in this way can they get a share in the fierce competition of the cross - border e - commerce market.
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This article is from the WeChat official account "Cross - border Frontier", author: Song Tao, published with authorization.
