Labubu has become extremely popular in Egypt; The small household appliance market in Africa is expected to reach $26 billion; The EU restricts impor
A new route for going global, and more opportunities for China in the North African hub! This week, the operation agreement for the Central Business District of the new administrative capital of Egypt was finalized; in the North African market, where consumers prefer cost - effective cars, Chinese brands are gaining more favor with their price and quality advantages; Fliggy continues to deeply explore Morocco, and the "Labubu" IP has quickly become popular in Egypt, accelerating both economic and trade cooperation and cultural integration.
On June 10, 2025, the China - North Africa (Egypt) Two - way Investment Themed Event will be held in Hangzhou. The registration channel for the event is attached in this article. Welcome to participate!
Let's read this week's overseas expansion news to learn about the latest trends in going global.
China and Egypt signed an urban operation execution agreement for the Central Business District of the new administrative capital of Egypt
On June 2, it was reported that the New Urban Communities Authority of Egypt and the Sino - Egyptian joint venture Horizon Operation and Management (Egypt) Co., Ltd. recently signed an urban operation execution agreement for the Central Business District of the new administrative capital in the new administrative capital of Egypt. According to the agreement, Horizon Operation and Management Company will be responsible for the operation of the Central Business District of the new administrative capital, initially carrying out property management and municipal operations. (People's Daily)
Fliggy signed a strategic agreement with the Moroccan National Tourism Office for in - depth cooperation in product development, destination marketing, etc.
During the 2025 ITB Shanghai International Travel and Tourism Fair (referred to as "ITB China"), Fliggy signed a strategic cooperation agreement with the Moroccan National Tourism Office. According to the agreement, in the next three years, the two sides will conduct in - depth cooperation in areas such as the development and promotion of tourism products, all - around destination marketing, and the improvement of tourists' consumption experience. As the first African country to implement a visa - free policy for Chinese citizens, Morocco has become a popular destination for Chinese tourists in recent years. Data released by the Moroccan Ministry of Tourism shows that in 2024, Morocco received 17.4 million inbound tourists, a year - on - year increase of 10.4%, reaching a record high. It is estimated that by 2030, Morocco will receive 26 million tourists. (Kuai News)
"Labubu" has become extremely popular in Egypt
Ahmad Saad, a popular male singer in Egypt with tens of millions of fans, recently posted a photo of the "Labubu" doll he had been longing for on social media. The video of him being so fond of this doll attracted numerous likes and comments from local fans. "Labubu" became famous overnight in Egypt, and its price also soared. Currently, the prices of various styles of "Labubu" dolls and keychains on Egyptian online shopping platforms range from 2,500 Egyptian pounds (about 361 yuan) to 15,000 Egyptian pounds, and all the hot - selling items are out of stock. Egyptian media analysis points out that for a doll product to be popular in both developed countries in Europe and America and developing countries like Egypt, in addition to its excellent exterior design, the empowerment of other soft values is also a key factor. (The Paper)
The North African automobile market opens its doors to Chinese enterprises
Data recently released by the China Association of Automobile Manufacturers shows that from January to April 2024, China exported 1.827 million vehicles, a year - on - year increase of 33.4%. Cui Dongshu, the secretary - general of the Passenger Car Association, wrote in an article on May 31 that in April, Chinese car - makers accounted for 34% of the global market share. In the North African market, where consumers prefer cost - effective cars, Chinese brands are gaining more and more favor with their price advantages and continuously improving quality. (Global Times)
The International Service Center for Chinese Enterprises will host the 2025 China - North Africa (Egypt) Two - way Investment Themed Event on June 10, 2025. The minister - counselor of the Consulate - General of Egypt in Shanghai will be specially invited to interpret the official economic cooperation policies. At that time, representatives of many enterprises such as Geely Automobile and Zhuoyi Intelligence will communicate with representatives of professional service providers on the spot about the industrial cooperation opportunities between China and Egypt.
Event time: June 10, 2025
Event location: 2F, International Service Center for Chinese Enterprises (Building 2, Wisdom Valley, Jiangdong Avenue, Qiantang District, Hangzhou)
Welcome to register
Enterprise representatives who are interested in participating in the event
Please fill out the registration questionnaire before 18:00 on June 9, 2025
You can only participate after receiving a formal invitation email from the organizer
More than 2,000 China - Europe freight trains have run on the "Eastern Corridor" in the first five months of this year
On June 3, it was reported that in the first five months of this year, the number of China - Europe freight trains passing through the "Eastern Corridor" has exceeded 2,000, injecting more impetus into the high - quality joint construction of the "Belt and Road". As of now, there are 27 routes on the "Eastern Corridor" of China - Europe freight trains, which can reach 14 countries such as Poland, Germany, and the Netherlands, and connect more than 60 cities in China, including Changsha, Zhengzhou, Chengdu, and Suzhou. The transported goods cover 12 major categories, including electrical products, daily necessities, and agricultural and sideline products. (CCTV News)
The e - commerce scale in Saudi Arabia is about to break through the $700 - billion mark
Recently, the report "Saudi Arabia E - commerce Market 2025 - 2033" released by the IMARC Group points out that thanks to the increasing Internet penetration rate, the widespread use of smartphones, as well as the convenience, competitive prices, and rich product variety provided by e - commerce platforms, Saudi consumers' demand for online shopping is constantly increasing. In 2024, the scale of the Saudi e - commerce market reached approximately $222.9 billion. It is estimated that by 2033, this figure will expand to $708.7 billion, with a compound annual growth rate of 12.8% from 2025 to 2033. (Cross - border Pie)
Shenzhen: Expand international shipping routes to Europe, Oceania, and Africa, and increase the frequency of cross - border e - commerce shipping express lines
Recently, the Shenzhen Municipal Bureau of Commerce and the Municipal Development and Reform Commission jointly issued the "Implementation Plan for Promoting the High - quality Development of Service Trade and Digital Trade in Shenzhen". It proposes to enhance the international transportation service capacity. Expand international shipping routes to Europe, Oceania, and Africa, and increase the frequency of cross - border e - commerce shipping express lines. Expand the scale of bonded fuel oil and LNG bunkering services for international - going ships to drive the international development of upstream and downstream diversified business entities. Relying on low - altitude intelligent infrastructure, explore general aviation services such as cross - border helicopter flights between Shenzhen and Hong Kong and public - welfare emergency rescue services. Seek to expand the approval power for the business license of international express delivery services (agency). (The Paper)
The EU restricts the import of Chinese medical equipment, and "China firmly opposes it"
The British "Financial Times" reported on the 2nd that EU member states voted to restrict the import of Chinese medical equipment based on the "International Procurement Instrument" (IPI) to counter what they claim is Beijing's "discrimination" against foreign manufacturers in public procurement. According to the IPI, Chinese enterprises will be prohibited from participating in EU public tendering projects for medical devices worth more than 5 million euros in the next five years.
A spokesperson for the Chinese Ministry of Commerce said on the 3rd that the relevant decision and discriminatory measures of the EU not only damage the interests of Chinese enterprises but also use unilateral tools to undermine fair competition and build new trade barriers. China firmly opposes this protectionist practice. It is hoped that the EU will correct its wrong practices. China will closely monitor the EU's subsequent actions and take measures to firmly safeguard the legitimate rights and interests of Chinese enterprises. (Global Times)
Statista: The small household appliance market in Africa will reach $26 billion in 2025
On June 5, according to Statista data, the revenue of the small household appliance market in Africa is expected to reach $26.03 billion in 2025, with a compound annual growth rate of 7.24% from 2025 to 2030. As the youngest continent in the world (with a median age of 18) and a region with rapid urbanization, the expansion of the middle - class in Africa is driving the demand for kitchen appliances. Data from the Jumia platform shows that kitchen appliances account for 17.38% of the sales volume of household products. Products such as blenders in Nigeria, coffee makers in Egypt, and electric kettles in Kenya are hot - selling, and 70% of the popular products are priced below 1,000 yuan. Facing challenges such as power shortages (South Africa had 1,742 hours of power outages in 2023) and scattered sales channels, Chinese enterprises are opening up the market through energy - saving products (such as solar refrigerators) and installment - payment plans. Brands such as Haier have implemented localization strategies, such as designing large - capacity washing machines for African robes, which has increased the market share of Chinese brands by 23 percentage points in five years. (Yibang Power)
Aishida plans to invest no more than 150 million yuan in Vietnam to build projects for cookware, small household appliances, and industrial robots
Aishida announced that the company plans to invest in building a modern R & D and production base for cookware, small household appliances, and industrial robots in Vietnam and simultaneously build a corresponding marketing network. The total investment of the project will not exceed 150 million yuan. The investment amount will mainly be used for establishing overseas subsidiaries, leasing factories, building production lines and supporting facilities. This investment amount is a budgeted amount, and the specific investment amount will be based on the actual input. The company said that this investment can further improve the company's global layout, increase its overseas market share, and help cope with potential adverse impacts such as fluctuations in the global macro - environment. (36Kr)
AliExpress upgrades its AliExpress Business service and fully opens its global distribution network to merchants
AliExpress, the cross - border e - commerce platform under Alibaba, recently upgraded its AliExpress Business service and launched a new "One - click Distribution" function. Through AI capabilities, it can help merchants accurately reach potential consumers on various websites and communities such as TikTok, Instagram, and YouTube around various distribution groups and scenarios, including community group - buying leaders, internet celebrities, individual website owners, and small and medium - sized wholesalers. This has opened up a three - dimensional distribution network covering various distribution roles for the large number of products on AliExpress. (36Kr)
Shopee builds the largest automated sorting center in Southeast Asia
SPX Express, the logistics service under Shopee, is cooperating with Frasers Property in Hung Yen Province, Vietnam to build the largest automated sorting center in Southeast Asia, covering an area of 170,000 square meters. The center has two - story cross - transfer areas, is equipped with the latest generation of automatic sorting systems, has 158 berths and more than 700 sorting destinations, and can handle 7 million parcels per day. The project is expected to start construction in the third quarter of 2025 and be completed in the fourth quarter of 2027, creating thousands of jobs and contributing to the local economic development and the upgrading of logistics infrastructure.
This project is the second cooperation between SPX and Frasers Property in Vietnam. Previously, the two sides had built a sorting center covering an area of 106,000 square meters in the BDIP Premium Industrial Park. (Yibang Power)
The Singaporean ride - hailing platform Grab enters the taxi industry and will start carrying passengers in July
On June 5, it was reported that the Singaporean ride - hailing platform Grab is entering the taxi industry. The first batch of 40 hybrid taxis will start carrying passengers in July, and the basic fare will be the same as that of other operators. The report said that to attract drivers to join, the first 100 sign - ups can get a bonus of up to 3,888 yuan, and taxi drivers do not need to pay commissions when picking up passengers on the street. (Jiemian News)
Jinjiang Hotel plans to list in Hong Kong to further expand its overseas business
On June 4, Jinjiang Hotel announced that it plans to issue H - shares and list on the main board of the Hong Kong Stock Exchange. Some industry insiders told reporters that they are cautious about Jinjiang Hotel's move. Currently, there is a certain market space in the Middle East and Southeast Asia for the hotel industry to "go global".
Jinjiang Hotel's large - scale global expansion layout was also reflected last year. At the end of last year, Jinjiang Hotel (China Region) announced that it would cooperate with the Malaysian hotel management group RIYAZ to promote the launch of five brands, including Jinjiang Metropolo, Jingge, Feifan Yunju, Leifeng, and Jinjiang Inn, in the Southeast Asian market. The two sides plan that the RIYAZ Group will be responsible for the project development, preparation support, and operation management of the above - mentioned brands in six countries such as Malaysia. According to the plan, in the next five years, Jinjiang Hotel (China Region) and the RIYAZ Group will jointly expand more than 100 hotel projects in the above six countries. (Caixin Link)
The pattern of Chinese game companies going global has changed: "Small factories" of casual games are making a comeback
Chinese game companies going global have achieved stable revenue growth, and "small factories" of casual games are starting to outperform "big factories". According to statistics from the mobile data research institution Sensor Tower, from January to April, Chinese game companies among the top 100 global mobile game publishers in terms of revenue earned a total of $8.23 billion, a year - on - year increase of 0.5%. More than 30 Chinese game companies are short - listed in the top 100 every month, stably contributing nearly 40% of the total revenue. (Caixin.com)
British consumers are more cautious about shopping, and discount stores become the "preferred choice for saving money"
According to the latest data from NIQ, in the past 12 weeks, the sales of discount stores in the UK increased by 6%, making it the fastest - growing retail channel, reflecting that consumers are continuously turning to low - price options. During the same period, the growth rate of supermarket sales dropped from 9.6% to 3%, and the share of online shopping shrank to 12.3% (the order size decreased). In May, food inflation rebounded to 2.8%, but consumer confidence remained negative (- 20), and 27% of households reduced their online shopping to only once a month. Analysts pointed out that the expenditure on non - essential items such as household goods has been significantly suppressed, and retailers have warned that cost pressures may push up future food inflation. (Going Global Network)
This article is from the WeChat public account "Hangzhou Qiantang Enterprise Overseas Service Base". The author is Zhejiang Enterprises Going Global, and it is published with permission from Qiantang.
